Reform

Name: Reform
Brand: Reform
Price: 15 USD
Rating: 5 (1 reviews)

Unclaimed Editor reviewed

Build high-converting forms with advanced lead capture

Form Builders No-Code Marketing Lead Generation

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Reviews onG2

1 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Conversion-optimized with pre-built playbooks tested across hundreds of experiments

Biggest con

Free plan has Reform branding and limited features

TL;DR - Reform

Reform is a form builder for creating conversational forms and surveys
It builds forms that feel like conversations with logic and integrations
Plans start at $19/month

Pricing: Free plan available

Best for: Growing teams

What is Reform?

Editorial review

Reform is a conversion-focused form builder designed to maximize lead quality and quantity. Unlike traditional form tools, it combines no-code visual customization with advanced features like abandoned submission capture, A/B testing, and real-time email validation. Reform offers flexible layouts beyond single-question-per-page, integrates with major CRMs and marketing tools, and provides both developer-friendly APIs and headless embedding options.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcereform.app ↗

Pros & Cons

Pros

Conversion-optimized with pre-built playbooks tested across hundreds of experiments
Captures abandoned submissions to recover partial responses
Flexible multi-step layouts not limited to one question per page
Real-time email validation and spam prevention
Finish Later feature reduces form abandonment
A/B testing built-in for continuous optimization
Strong CRM integrations (HubSpot, Salesforce, Close)
Developer-friendly with webhooks, APIs, and headless embedding

Cons

Free plan has Reform branding and limited features
Pro features like file upload require higher tier
Smaller ecosystem compared to Typeform or Google Forms
Learning curve for advanced customization options
Some integrations like Salesforce are still in development

Ratings Across the Web

5(1 reviews)

G21 reviews

5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Form builderConditional logicCalculationsFile uploadsIntegrationsModern design

Pricing Plans

14-day Free Trial

Free

1 active form
10 responses/month
Basic customization
Limited branding

Essentials

$15/month

Up to 10 active forms
Unlimited responses
Conditional logic
Full branding
Custom URLs
Response export

Pro

$35/month

Unlimited forms
Unlimited responses
Webhooks & integrations
Response email automation
Advanced logic
Custom CSS/JS
Priority support

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Reviews

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Best Reform Alternatives

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FormstackPaid

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Cognito FormsFreemium

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PaperformPaid

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TallyFreemium

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Reform FAQ

How does Reform compare to Typeform?

Reform focuses more heavily on lead conversion optimization with features like abandoned submission capture, A/B testing, and lead qualification routing. While Typeform excels at beautiful one-question-at-a-time forms, Reform offers more flexible layouts and deeper analytics. Reform is also generally more affordable, starting at $15/month vs Typeform's $25/month.

Can I capture responses from people who don't finish the form?

Yes, Reform's abandoned submission capture feature collects partial responses from users who start but don't complete your form. This is available on the Pro plan and helps you follow up with leads who dropped off, recovering potential conversions.

Does Reform integrate with my CRM?

Reform integrates with major CRMs including HubSpot, Close, and Salesforce (coming soon). It also connects with Google Sheets, ConvertKit, Slack, and offers Zapier integration plus webhooks for custom workflows. Basic integrations are available on the Basic plan, with Pro integrations on higher tiers.

Is Reform GDPR compliant?

Yes, Reform is designed with privacy in mind and supports GDPR compliance. You can customize consent fields, control data retention, and ensure your forms meet European data protection requirements.

Can developers customize Reform forms with code?

Yes, Reform is developer-friendly. The Pro plan includes custom CSS and JavaScript access, webhooks for real-time data, and headless form embedding via APIs. This allows full customization while maintaining Reform's conversion-optimized backend.

Source: reform.app

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