Build high-converting forms with advanced lead capture
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Reviews onG2
1 review trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Conversion-optimized with pre-built playbooks tested across hundreds of experiments
Biggest con
Free plan has Reform branding and limited features
TL;DR - Reform
- Reform is a form builder for creating conversational forms and surveys
- It builds forms that feel like conversations with logic and integrations
- Plans start at $19/month
Pricing: Free plan available
Best for: Growing teams
What is Reform?
Reform is a conversion-focused form builder designed to maximize lead quality and quantity. Unlike traditional form tools, it combines no-code visual customization with advanced features like abandoned submission capture, A/B testing, and real-time email validation. Reform offers flexible layouts beyond single-question-per-page, integrates with major CRMs and marketing tools, and provides both developer-friendly APIs and headless embedding options.
Available on: Web
Pros & Cons
Pros
- Conversion-optimized with pre-built playbooks tested across hundreds of experiments
- Captures abandoned submissions to recover partial responses
- Flexible multi-step layouts not limited to one question per page
- Real-time email validation and spam prevention
- Finish Later feature reduces form abandonment
- A/B testing built-in for continuous optimization
- Strong CRM integrations (HubSpot, Salesforce, Close)
- Developer-friendly with webhooks, APIs, and headless embedding
Cons
- Free plan has Reform branding and limited features
- Pro features like file upload require higher tier
- Smaller ecosystem compared to Typeform or Google Forms
- Learning curve for advanced customization options
- Some integrations like Salesforce are still in development
Ratings Across the Web
5(1 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Form builderConditional logicCalculationsFile uploadsIntegrationsModern design
Pricing Plans
14-day Free TrialPricing checked Jul 13, 2026
Free
Free
- 1 active form
- 10 responses/month
- Basic customization
- Limited branding
Essentials
$15/month
- Up to 10 active forms
- Unlimited responses
- Conditional logic
- Full branding
- Custom URLs
- Response export
Pro
$35/month
- Unlimited forms
- Unlimited responses
- Webhooks & integrations
- Response email automation
- Advanced logic
- Custom CSS/JS
- Priority support
Reviews
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Best Reform Alternatives
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PaperformPaid
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TallyFreemium
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Reform FAQ
How does Reform help improve lead generation?
Reform is a conversion-focused form builder designed to maximize lead quality and quantity. It includes features like abandoned submission capture and A/B testing to optimize lead capture processes. The platform also offers real-time email validation to ensure higher quality leads.
Which teams would benefit most from using Reform?
Marketing teams and sales teams focused on lead generation would find Reform most beneficial. Its conversion-optimized features, A/B testing capabilities, and strong CRM integrations are designed to support these functions. The platform also caters to users looking for no-code solutions for form building.
How does Reform compare to Typeform regarding form layouts?
Reform offers flexible multi-step layouts that are not limited to one question per page, providing more design versatility. This contrasts with some traditional form tools that might restrict layouts. It also includes advanced features like abandoned submission capture and A/B testing.
What kind of limitations should users be aware of with Reform?
The free plan for Reform includes Reform branding and offers limited features, requiring an upgrade for full functionality. While it has a strong feature set, its ecosystem is smaller compared to some larger competitors. Advanced customization options may also have a learning curve.
Does Reform include a free tier?
Yes, Reform is available on a free tier, which allows users to get started with the platform. Paid plans are offered for those who require more extensive usage and access to advanced features. The free tier does include Reform branding.
Can Reform integrate with existing marketing and CRM tools?
Reform integrates with major CRMs and marketing tools, including HubSpot, Salesforce, and Close. It also provides developer-friendly options such as webhooks, APIs, and headless embedding for custom integrations. Some integrations, like Salesforce, are still under development.
How does Reform help reduce form abandonment?
Reform helps reduce form abandonment through features like abandoned submission capture, which recovers partial responses. It also includes a 'Finish Later' feature, allowing users to save their progress and return to complete the form at a later time. The platform's flexible layouts also contribute to a better user experience.
Source: reform.app