RevenueCat in the Media

What 17,000 Subscription Apps Tell Us About Free Trial Length: Annual Plans Convert 86% Better With 30-Day Trials, Monthly Tops Out at Two Weeks, and AI Apps Hit a Wall at 16 Days

RevenueCat just published one of the richest datasets on free trials out there. They have the data, at least for mobile subscriptions apps, where they power 60%+ of the subscription management. SaaStr Fund made the very first investment in RevenueCat back in 2018, so I’ve watched this…

When subscription apps should raise their minimum iOS version

RevenueCat shares how to evaluate a minimum iOS bump using new users, purchases, and active subscribers by OS, plus the velocity trade.

95% of annual app subscribers who cancel never return, RevenueCat finds

RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps.

New report shows annual app subscribers rarely return after they cancel

RevenueCat has published part two of its State of Subscription Apps 2026 report, with new insights into how…

RevenueCat Emphasizes Sustainable App Growth Over Launch-Day Hype

RevenueCat Highlights Subscription Renewal Benchmarks Across 11 App Categories

RevenueCat Targets AI-Driven App Builders With Monetization-Focused Messaging

RevenueCat Highlights Tweet-First Approach to Product Feature Design

RevenueCat Highlights Mobile Ad Optimization Event With Industry Practitioner

RevenueCat Grew +40% Last Month Alone. Why? AI Tailwinds. You Gotta Find Yours.

So RevenueCat just shared its latest investor update and I asked for permission to share a little bit of it. SaaStr Fund was the very first investor so it’s been super fun to watch it grow from … $30 a month or so in ARR 🙂 If you have a mobile app with a subscription,...

AI Apps Monetize Fast But Can't Keep Users, Data Shows

RevenueCat data reveals AI apps excel at early revenue but struggle with retention

AI-powered apps struggle with long-term retention, new report shows

AI can drive stronger early monetization for apps, but sustaining value remains the challenge, RevenueCat's latest report finds.

AI-powered apps can make money, but struggle with long-term retention, new data shows

AI can drive stronger early monetization for apps, but sustaining value remains the challenge, RevenueCat's latest report finds.

The Top 10 Learnings From RevenueCat’s State of Subscription Apps: How 115,000+ Mobile Subscription Apps Deliver $16B in Revenue. What’s Working. What’s Quietly Killing Growth.

The RevenueCat State of Subscription Apps (SOSA) 2026 was released recently, and it’s the most data-rich benchmark report on subscription app performance available anywhere. Built from 115,000 apps, $16 billion in revenue, and over a billion transactions, and the real data from 50%+ of…

New report looks into the sustainability of the subscription app market for 2026

RevenueCat’s State of Subscription Apps 2026 report shows a widening gap between top-performing apps and the…