Sift
UnclaimedStop fraud fast and grow revenue faster with AI-powered digital trust and safety solutions.
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TL;DR - Sift
- AI-powered platform for comprehensive digital fraud prevention across the customer journey.
- Leverages a global data network and real-time decisioning to stop account takeover, payment fraud, and more.
- Helps businesses reduce fraud losses, automate operations, and enhance customer trust and experience.
Pricing: Paid only
Best for: Enterprises & pros
Score: 89/100
Pros & Cons
Pros
- Fraud prevention
- Machine learning
- Good for e-commerce
- Active development
- Enterprise ready
Cons
- Expensive
- Complex implementation
- Learning curve
- Per-decision pricing
- Enterprise focus
Key Features
Fraud preventionAccount protectionPayment securityMachine learningRisk scoringChargeback prevention
Pricing Plans
Free TrialStarter
$500/month
- Basic fraud detection
- Payment protection
- Account defense
Enterprise
Custom
- Volume-based pricing
- All modules
- Custom integrations
About Sift
By Toolradar Team·
Sift is a leading digital fraud prevention platform that helps businesses secure the entire customer journey, from account creation to post-transaction activities. Leveraging a global data network of over 1 trillion annual events and AI-powered automation, Sift provides precise, split-second decisioning to detect and prevent various types of fraud, including account takeover, payment fraud, and first-party abuse. It aims to help businesses reduce fraud losses, improve operational efficiency, and enhance customer experiences by minimizing friction for legitimate users.
The platform offers solutions for specific fraud vectors like fake account creation prevention, account takeover (ATO) fraud, payment fraud, policy abuse, and content scams. Sift's console allows for comprehensive visibility into user activity, enabling fraud teams to automate risk decisions, accelerate manual reviews, and build custom workflows. By integrating with existing systems and providing real-time risk scores, Sift empowers businesses to scale securely and turn fraud prevention into a measurable growth advantage, protecting revenue and building customer trust.
How we evaluate tools →Source: sift.com
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Sift FAQ
What is Sift?
Sift is an AI-powered fraud prevention and risk-based authentication platform that delivers identity trust for global businesses. It processes 1 trillion events per year using machine learning to detect and prevent digital fraud.
What features does Sift offer?
Sift provides digital fraud detection, risk-based authentication, machine learning-powered analysis, e-commerce protection, and account takeover prevention. Its data network informs real-time risk assessments across transactions.
Who uses Sift?
Sift serves over 700 customers globally including major brands like DoorDash, Yelp, and Poshmark. It is designed for enterprises and digital businesses handling substantial transaction volumes.
What makes Sift different?
Sift differentiates itself with deep machine learning investments and a massive data network processing 1 trillion events annually. This enables it to identify fraud patterns that smaller solutions might miss.
Source: sift.com