Userlist uses custom pricing.
Verified Sep 2026 from the official pricing page.
Is Userlist worth the price?
However, the per-user pricing structure ($10-$12 per 1,000 additional users) suggests it can scale quickly for growing SaaS companies.
This model is best for established SaaS businesses with predictable user growth and a need for advanced automation.
Pricing Plans
Free TrialBasic
Custom
- Marketing and lifecycle email
- In-app messages and notifications to your team
- Company accounts
- Segments for users and companies
- Broadcasts
- Visual workflows
- Transactional email
- 60-min Roadmapping Session for new accounts
- Number of users included: 10,000
- Each additional 1,000 users: $10/month
- Custom properties: 20
- Custom events: 20
- Nested properties
- Visual workflow builder
- Dynamic message composer
- Personalization (using Liquid)
- Snippets
- Direct API integration
- Customer Data Platform (CDP) integrations
- Third-party integrations
- User profiles and activity feed
- User segments
- Custom sending domains
- Multiple sender profiles
- Subscription preferences
- Signup forms
- Message performance reporting
- Company-level data integration
- Many-to-many relationships
- Company profiles and activity feed
- Company segments
- Company-triggered campaigns
- Team seats included: 5
Professional
Custom
- Everything included in Basic
- A/B split testing
- Conversion goals
- Advanced workflow features
- Advanced integrations
- Group training for your team
- Number of users included: 10,000
- Each additional 1,000 users: $12/month
- Custom properties: 50
- Custom events: Unlimited
- A/B split testing
- Conversion goals
- Advanced logic controllers
- Outbound webhooks
- Advanced integrations
- Team seats included: 10
Enterprise
Contact us
- Exclusive email marketing solution for companies with high-volume sending needs
- Custom message limits
- Custom company-level integration
- Done-for-you data planning
- Dedicated account manager
- Monthly review calls
- Number of users included: Custom
- Each additional 1,000 users: Custom
- Custom properties: Custom
- Custom events: Unlimited
- Team seats included: Custom
- Dedicated account manager
- Monthly review calls
- High-volume optimization
How Userlist compares
2 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Userlist | Contact sales | No |
| Customer.io | $100/month, billing unit not specified | No |
| ActiveCampaign | $15/month, billing unit not specified | No |
| Hubspot Marketing | $20/month, billing unit not specified | Yes |
| Klaviyo | $20/month, billing unit not specified | Yes |
| Vero | $54/user/month | No |
| Encharge | No public price | No |
Userlist Pricing FAQ
How much does Userlist cost?
Userlist uses custom pricing. Contact Userlist directly for a quote based on your team size and requirements.
Does Userlist have a free plan?
Userlist does not offer a permanent free plan. A free trial is available.
Does Userlist offer a free trial?
Yes. Userlist offers a free trial.
What are alternatives to Userlist?
Alternatives to Userlist include Customer.io, ActiveCampaign, Hubspot Marketing, Klaviyo. Customer.io starts at $100/month, billing unit not specified; ActiveCampaign starts at $15/month, billing unit not specified; Hubspot Marketing starts at $20/month, billing unit not specified.
Userlist alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Userlist pricing: userlist.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Userlist pricing verified Sep 2026, toolradar.com/tools/userlist/pricing
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