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Userlist Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2Capterra
3 plans tracked·Updated Jun 2026

Is Userlist worth the price?

70/10

Userlist's pricing model, based on custom quotes for its Basic and Professional tiers, makes it difficult to assess fairness directly.

However, the per-user pricing structure ($10-$12 per 1,000 additional users) suggests it can scale quickly for growing SaaS companies. This model is best for established SaaS businesses with predictable user growth and a need for advanced automation.

Pricing Plans

Free Trial

Basic

Custom

  • Marketing and lifecycle email
  • In-app messages and notifications to your team
  • Company accounts
  • Segments for users and companies
  • Broadcasts
  • Visual workflows
  • Transactional email
  • 60-min Roadmapping Session for new accounts

Professional

Custom

  • Everything included in Basic
  • A/B split testing
  • Conversion goals
  • Advanced workflow features
  • Advanced integrations
  • Group training for your team
  • Number of users included: 10,000
  • Each additional 1,000 users: $12/month

Enterprise

Contact us

  • Exclusive email marketing solution for companies with high-volume sending needs
  • Custom message limits
  • Custom company-level integration
  • Done-for-you data planning
  • Dedicated account manager
  • Monthly review calls
  • Number of users included: Custom
  • Each additional 1,000 users: Custom

Hidden Costs & Gotchas

Price increases with additional users

Custom pricing requires sales engagement

Limited custom properties on Basic

Which Plan Do You Need?

SaaS product marketers

Companies with complex user lifecycles

Businesses needing advanced automation

How Userlist Compares to Competitors

Compared to Intercom, which can start around $74/month for basic messaging and scale up rapidly with features and users, Userlist's custom pricing for its core tiers positions it as a more tailored, potentially premium solution. While Customer.io offers transparent pricing starting around $150/month for 5,000 profiles, Userlist's focus on company-level data and advanced workflows might justify its custom approach for specific SaaS needs.

Userlist Pricing FAQ

How much does Userlist cost?

Userlist uses custom pricing. Contact Userlist directly for a quote based on your team size and requirements.

Does Userlist have a free plan?

Userlist does not offer a permanent free plan. However, a free trial is available.

Does Userlist offer a free trial?

Yes, Userlist offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to Userlist?

Yes. Popular alternatives to Userlist include Customer.io, ActiveCampaign, Hubspot Marketing, Klaviyo. Free alternatives include ActiveCampaign, Hubspot Marketing, Klaviyo. Compare them side-by-side on Toolradar.

Cheaper alternatives to Userlist

3 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.