Wistia starts at $24/month on the Plus plan.
Verified Sep 2026 from the official pricing page.
Is Wistia worth the price?
Wistia's pricing is fair for small to medium businesses, with a generous Free tier offering basic video marketing capabilities.
The Plus tier at $24/month provides good value for growing businesses needing more videos and lead capture. However, the jump to Pro at $99/month, while offering more videos and users, might feel a bit steep for some, especially considering the limited video count.
It's best for businesses prioritizing video hosting, analytics, and marketing integrations.
Pricing Plans
Free TrialFree
- Wistia branding
- 15 min recordings
- Basic editing
- Video SEO
Plus
$24/month
- 20 videos included
- 30 min recordings
- Lead capture forms
- 1TB bandwidth
Pro
$99/month
- 50 videos included
- 60 min recordings
- 5 users
- Marketing integrations
Advanced
Custom
- Larger bandwidth
- SSO support
- Custom features
- Enterprise support
How Wistia compares
2 of 5 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Wistia | $24/month, billing unit not specified | Yes |
| Vimeo | $12/month, billing unit not specified | Yes |
| Vidyard | Contact sales | Yes |
| Brightcove | $199/month, billing unit not specified | No |
| Kaltura | No public price | No |
| SproutVideo | $10/month, billing unit not specified | No |
Wistia Pricing FAQ
How much does Wistia cost?
Wistia starts at $24/month on the Plus plan. It offers 2 paid tiers ranging from $24/month to $99/month. A free plan is also available.
Does Wistia have a free plan?
Yes. Wistia offers a free plan called "Free". It includes: Wistia branding, 15 min recordings, Basic editing.
Does Wistia offer a free trial?
Yes. Wistia offers a free trial.
What is the cheapest Wistia paid plan?
The cheapest paid plan for Wistia is "Plus" at $24/month. Key features include: 20 videos included, 30 min recordings, Lead capture forms.
What are alternatives to Wistia?
Alternatives to Wistia include Vimeo, Vidyard, Brightcove, Kaltura. Vimeo starts at $12/month, billing unit not specified; Brightcove starts at $199/month, billing unit not specified; SproutVideo starts at $10/month, billing unit not specified.
Wistia alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Wistia pricing: wistia.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Wistia pricing verified Sep 2026, toolradar.com/tools/wistia/pricing
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