Is Wistia worth the price?
Wistia's pricing is fair for small to medium businesses, with a generous Free tier offering basic video marketing capabilities.
The Plus tier at $24/month provides good value for growing businesses needing more videos and lead capture. However, the jump to Pro at $99/month, while offering more videos and users, might feel a bit steep for some, especially considering the limited video count.
It's best for businesses prioritizing video hosting, analytics, and marketing integrations.
Pricing Plans
Free TrialFree
Free
- Wistia branding
- 15 min recordings
- Basic editing
- Video SEO
Plus
$24/month
- 20 videos included
- 30 min recordings
- Lead capture forms
- 1TB bandwidth
Pro
$99/month
- 50 videos included
- 60 min recordings
- 5 users
- Marketing integrations
Advanced
Custom
- Larger bandwidth
- SSO support
- Custom features
- Enterprise support
Hidden Costs & Gotchas
Exceeding video limits on Plus/Pro tiers
Additional users beyond Pro's 5-user limit
Advanced features only on custom Advanced plan
Which Plan Do You Need?
Small businesses starting with video
Marketing teams needing video analytics
Companies requiring custom branding
How Wistia Compares to Competitors
Compared to Vimeo, Wistia's Plus tier at $24/month offers similar features to Vimeo's Standard plan ($20/month) but with more specific video limits. For more advanced features, Vidyard offers a free tier and paid plans starting around $19/month, potentially offering more generous video allowances at lower price points than Wistia's Pro tier.
Wistia Pricing FAQ
How much does Wistia cost?
Wistia starts at $24/month on the Plus plan. It offers 2 paid tiers ranging from $24/month up to $99/month. A free plan is also available with limited features.
Does Wistia have a free plan?
Yes. Wistia offers a free plan called "Free". It includes: Wistia branding, 15 min recordings, Basic editing.
Does Wistia offer a free trial?
Yes, Wistia offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Wistia paid plan?
The cheapest paid plan for Wistia is "Plus" at $24/month. Key features include: 20 videos included, 30 min recordings, Lead capture forms.
Is there a cheaper alternative to Wistia?
Yes. Popular alternatives to Wistia include Vimeo, Brightcove, Vidyard, Mux. Free alternatives include Vimeo, Vidyard. Compare them side-by-side on Toolradar.
Cheaper alternatives to Wistia
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
