Video hosting and analytics to drive business results
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Marketing focused
Biggest con
Expensive for video volume
TL;DR - Wistia
- Video hosting for businesses
- Customizable player with your branding
- Analytics reveal how people watch
What is Wistia?
Available on: Web
Pros & Cons
Pros
- Marketing focused
- Great analytics
- Lead capture
Cons
- Expensive for video volume
- Limited free tier
Ratings Across the Web
Wistia holds an aggregate rating of 4.6 out of 5 from 1,247 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free TrialPricing checked Aug 25, 2026
Free
- Wistia branding
- 15 min recordings
- Basic editing
- Video SEO
Plus
$24/month
- 20 videos included
- 30 min recordings
- Lead capture forms
- 1TB bandwidth
Pro
$99/month
- 50 videos included
- 60 min recordings
- 5 users
- Marketing integrations
Advanced
Custom
- Larger bandwidth
- SSO support
- Custom features
- Enterprise support
Is Wistia worth the price?
Wistia's pricing is fair for small to medium businesses, with a generous Free tier offering basic video marketing capabilities.
The Plus tier at $24/month provides good value for growing businesses needing more videos and lead capture. However, the jump to Pro at $99/month, while offering more videos and users, might feel a bit steep for some, especially considering the limited video count.
It's best for businesses prioritizing video hosting, analytics, and marketing integrations.
Hidden Costs & Gotchas
Exceeding video limits on Plus/Pro tiers
Additional users beyond Pro's 5-user limit
Advanced features only on custom Advanced plan
How Wistia Compares to Competitors
Compared to Vimeo, Wistia's Plus tier at $24/month offers similar features to Vimeo's Standard plan ($20/month) but with more specific video limits. For more advanced features, Vidyard offers a free tier and paid plans starting around $19/month, potentially offering more generous video allowances at lower price points than Wistia's Pro tier.
How Wistia's pricing compares
At $24/mo, Wistia is mid-range of its 3 direct competitors ($10 to $199/mo across the set).
Entry paid plan, monthly. Pricing checked Aug 25, 2026.
Reviews
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Across 1,247 verified user reviews on G2, Capterra
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Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Wistia FAQ
How does Wistia help with lead generation?
Which teams benefit most from using Wistia?
How does Wistia compare to Vimeo for business use?
What kind of analytics does Wistia provide for video content?
Does Wistia include a free tier for new users?
What are the primary limitations of Wistia?
How does Wistia ensure brand consistency in video playback?
Source: wistia.com