Run once. Keep reaching new subscribers for months.
Our newsletters add thousands of new subscribers every month. With content rerun, your original ad keeps getting served to them, compounding reach without new creative. Perfect for evergreen offers.
The math
Same creative. 10,000+ additional impressions over 12 months.
A Primary Ad in Techpresso reaches the 550K subscribers who receive that specific issue. But Techpresso adds 5,000-10,000 new subscribers every month. Those new subscribers never saw your original ad.
Content rerun extends your ad's life by serving it to those new cohorts each month. A 12-month rerun typically generates an additional 50,000-120,000 impressions at a fraction of the cost of 12 new ads.
When it works
Best fit for evergreen offers.
Great fit
- Free trials that never expire
- Self-serve tools / free utilities
- Evergreen product demos
- Permanent content assets (ebooks, benchmarks)
- Long-running webinars with replay
Poor fit
- ×Event-specific campaigns (conference tickets, launches)
- ×Time-sensitive promotions (Black Friday, flash sales)
- ×Seasonal offers
- ×Funding or milestone announcements (time-degrade)
What you get
Deliverables.
FAQ
Common questions.
What's a content rerun?
A content rerun is a re-exposure of your original ad creative (Primary, Native, or similar) to new subscribers joining our newsletter network each month. Your ad runs once, then gets served to fresh subscribers over the following 3-12 months, compounding reach without new creative.
How is content rerun priced?
Custom-scoped based on duration (3, 6, or 12 months) and the number of newsletters the rerun runs across. Contact us for a quote once you've identified the ad you want to keep running.
Why is this better than buying multiple new ads?
Because your original creative ROI compounds. A single Primary Ad reaches one send's audience. A rerun serves the same ad to new subscribers joining monthly, often 10,000+ new impressions over 12 months, at a fraction of the equivalent new-ad cost.
What kind of offers work best for content reruns?
Evergreen value props (free trials, self-serve tools, long-running webinars, permanent features). Offers tied to specific events (launches, seasonal campaigns, product updates) don't rerun well because the context degrades.
Can I pause or stop a rerun program?
Yes. Reruns are flexible, pause anytime, change duration, or swap creative (though fresh creative effectively restarts as a new ad, not a rerun).
How do you measure rerun performance?
Each rerun send is tracked separately from the original. You'll see monthly impressions, clicks, and conversions specific to the rerun cohort. This lets you compare incremental value to new-ad cost.
Keep your best ad running.
Have a Primary Ad or Native Advertorial that performed well? Let's turn it into an evergreen engine.