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Alternatives

Best Ghost alternatives in 2026

Data compiled by Toolradar Updated How we rate

Cite this list: Toolradar, best Ghost alternatives 2026, toolradar.com/alternatives/ghost

6 direct alternatives to Ghost, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

  • WordPress is the top alternative to Ghost on our list, followed by Medium and Squarespace.
  • 5 of the 6 alternatives have a free plan, starting with WordPress.
  • Highest rated: Medium, 4.7 out of 5 from 5,708 ratings, Aug 2026.
Publications that cover the tools tracked here
  • TechCrunch
  • Bloomberg
  • The Information
  • Fortune
  • The Verge
  • 6 alternatives
  • 5 with a free plan

Top 3 alternatives to Ghost

  1. WordPress logo

    WordPress

    #1 Top pick

    Build any site, from blogs to e-commerce, with a flexible CMS

    Pricing

    Free

    3.5 /5 across Trustpilot and G2 · 9,793 ratings, Sep 2026

    Our take

    Best overall

  2. Medium logo

    Medium

    #2

    Publishing platform for ideas and stories

    Starting price

    From $5 /mo

    Cheapest paid plan, monthly, as of October 2026

    4.7 /5 across TrustRadius and G2 · 5,708 ratings, Aug 2026

    Our take

    Highest rated

  3. Squarespace logo

    Build beautiful, code-free websites with integrated e-commerce and scheduling

    Starting price

    From $12 /mo

    Cheapest paid plan, monthly, as of October 2026

    4.5 /5 across G2 and Capterra · 4,558 ratings, Sep 2026

Ghost vs 6 alternatives

Ghost and its alternatives compared on starting price (cheapest paid plan, monthly, as of October 2026), free plan and average user rating.
Ghost logo
Ghost Compared tool
Price: $18/mo Free plan: Yes 3.9 out of 5, from 264 ratings across G2, Capterra and SourceForge (264)
WordPress logo
WordPress
Price: Free Free plan: Yes 3.5 out of 5, from 9,793 ratings across Trustpilot and G2 (9,793)
Medium logo
Medium
Price: $5/mo Free plan: Yes 4.7 out of 5, from 5,708 ratings across TrustRadius and G2 (5,708)
Squarespace logo
Squarespace
Price: $12/mo Free plan: No 4.5 out of 5, from 4,558 ratings across G2 and Capterra (4,558)
Wix logo
Wix
Price: Free Free plan: Yes 4.2 out of 5, from 1,908 ratings across SourceForge and G2 (1,908)
Webflow logo
Webflow
Price: $20/mo Free plan: Yes 4.5 out of 5, from 265 ratings on Capterra (265)
Substack logo
Substack
Price: Free + paid Free plan: Yes 2.4 out of 5, from 179 ratings across G2 and Trustpilot (179)

Why people consider alternatives to Ghost

Ghost is an open-source publishing platform purpose-built for professional bloggers, journalists, and creators who want to run membership-based content businesses.

Teams most often switch away when one of these starts to bite:

  • Pricing at scale as usage or premium tiers add up.
  • Missing integrations with the rest of your stack.
  • Performance or scale limits as your needs grow.
  • A specific feature gap you have hit in cms.

The 6 alternatives below cover the same core job (CMS) with different trade-offs.

Ghost by the numbers

Toolradar data: Ghost's entry paid plan ($18/mo, billed yearly) ranks #3 of 24 for price among the Membership Sites tools with a verified entry price and no stated unit, where the median is $45/mo. Its head-to-head comparison pages had 99 visits in the last 30 days, ranking #1 of 14 tools with 20+ compare-page visits in Membership Sites. As of Oct 2026.

Ghost compared with 50 Membership Sites tools on Toolradar, as of Oct 2026
Metric Ghost Peer median Position (1 is best)
Entry paid plan $18/mo, billed yearly $45/mo #3 of 24 tools with no stated price unit, verified price
Free plan Yes 34% have one n/a
Listed as an alternative to 36 tools 3 #5 of 50 (joint)
Integrations listed 8 2 #1 of 11 tools with at least one integration recorded
User rating 3.9/5 (across the web, 264 ratings) 4.3/5 #31 of 38 (joint) tools with 20+ reviews
Compare-page visits, last 30 days 99 visits 32 #1 of 14 tools with 20+ compare-page visits

Visitors most often compare Ghost with WordPress (last 30 days, Oct 2026).

Listed as an alternative to: #6 on 2026-10-16 to #5 on 2026-10-31 (rank among 50 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Membership Sites data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Ghost by the numbers”, Oct 2026.

CMS leaderboards from Toolradar data

Toolradar ranks CMS tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.

CSV download of these CMS leaderboards, licensed CC BY 4.0

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 28 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, CMS tools on Toolradar, as of Oct 2026
# Tool Entry plan
1 Siteground $2.99/mo, billed monthly
2 WordPress.com $4/mo, billed monthly
3 Kirki $4.92/mo, billed yearly
4 Bricks Builder $6.58/mo, billed yearly
5 Breakdance $8.33/mo, billed yearly

A position exists only when at least 8 tools have data for that metric. 28 of 80 CMS tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “CMS leaderboards”, Oct 2026. Data licensed CC BY 4.0. All CMS statistics.

6 alternatives to Ghost

Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Ghost.

  1. 1
    WordPress logo

    WordPress

    100% free Battle-tested at scale

    Build any site, from blogs to e-commerce, with a flexible CMS

    3.5 /5 across Trustpilot and G2 · 9,793 ratings, Sep 2026

    Free

  2. 2
    Medium logo

    Medium

    Free plan Higher rated by users

    Publishing platform for ideas and stories

    4.7 /5 across TrustRadius and G2 · 5,708 ratings, Aug 2026

    From $5/mo, billed monthly; free plan available

  3. 3
    Squarespace logo

    Squarespace

    Paid Higher rated by users

    Build beautiful, code-free websites with integrated e-commerce and scheduling

    4.5 /5 across G2 and Capterra · 4,558 ratings, Sep 2026

    From €12/mo, billed yearly

  4. 4
    Wix logo

    Wix

    Free plan Higher rated by users

    Design unique websites with unparalleled drag-and-drop freedom

    4.2 /5 across SourceForge and G2 · 1,908 ratings, Sep 2026

    From Free

  5. 5
    Webflow logo

    Webflow

    Free plan Higher rated by users

    Visual web development platform

    4.5 /5 on Capterra · 265 ratings, May 2026

    From $20/mo, billed monthly; free plan available

  6. 6
    Substack logo

    Substack

    Free plan

    Newsletter platform for writers

    2.4 /5 across G2 and Trustpilot · 179 ratings, Sep 2026

    Free plan available; paid prices not published

Frequently asked questions

What is the best alternative to Ghost?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Ghost are WordPress, Medium, Squarespace. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Ghost?

Yes. WordPress is 100% free (no paid upgrade path) (Build any site, from blogs to e-commerce, with a flexible CMS). Freemium tools on this list offer a free tier with paid upgrades; they are not the same as fully free.

Why do people look for Ghost alternatives?

Common reasons teams switch away from Ghost: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in cms. The alternatives on this page solve the same core problem with different trade-offs.

Side-by-side comparisons

In-depth comparison pages for Ghost versus each alternative.

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