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Luma

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Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world.

AI Image Generation · AI Video Generation · Video & Media

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4
products · 2 with a free plan
2021
founded · United States
$900M
raised · 1 sourced round
$7.99/mo
lowest paid plan · Dream Machine
Coverage from BloombergSemaforFinancial PostVentureBeat
4 products tracked·9press mentions

About Luma

Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world. We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals, fast.

4 products by Luma

Entry price: the cheapest paid plan on each vendor's pricing page, checked Oct 21 to Oct 25, 2026. Ratings: Toolradar reviews, or the review sites' average (G2, Capterra, Trustpilot and others) with their count when we have too few of our own. Rankings: Toolradar Data, Nov 2, 2026.

Luma competitors

Companies whose products Toolradar lists as alternatives to Luma's.

OpenAI logo
OpenAISora, ChatGPT
Kuaishou logo
KuaishouKling AI
Hailuo AI logo
Hailuo AIHailuo AI
Adobe logo
AdobeAdobe Firefly
Midjourney logo
MidjourneyMidjourney
Meshy AI logo
Meshy AIMeshy
Retold logo
RetoldRetold
Google logo
GoogleGoogle Gemini

Most compared on Toolradar

Visits to comparison pages over the last 30 days, to Nov 2, 2026.

Luma AI vs MeshyDream Machine vs PlaskDream Machine vs Tripo AI

Luma in the News

Luma funding

$900M disclosed across 1 round. Only rounds with a published source that names Luma are listed.

  1. Series C$900MNov 2025

    HUMAIN, AMD Ventures, Andreessen Horowitz, Amplify Partners, Matrix Partners India

    Source:cnbc.combusinesswire.comfinance.yahoo.com

Luma: Frequently Asked Questions

What does Luma do?

Luma AI’s mission is to build Multimodal AGI: AI that can generate, understand, and operate in the physical world. We develop multimodal models across video, 3D, and generative media, and ship them in products like Dream Machine to help creators and teams turn ideas into compelling visuals, fast.

What products does Luma make?

Toolradar lists 4 Luma products: Dream Machine, Luma AI, Luma Agents and Luma Genie.

Does Luma have a free plan?

Yes. 2 of 4 products have a free option: Dream Machine (freemium) and Luma Genie (freemium).

How much does Luma cost?

Entry paid plans, read on Luma's pricing pages: Dream Machine from $7.99/mo (checked Oct 21, 2026), Luma Genie from $7.99/mo (checked Oct 25, 2026) and Luma AI from $30/mo (checked Oct 21, 2026).

Who are Luma's competitors?

Companies whose products Toolradar lists as alternatives to Luma's: OpenAI (Sora, ChatGPT), Kuaishou (Kling AI), Hailuo AI, Adobe (Adobe Firefly), Midjourney and Meshy AI (Meshy).

When was Luma founded?

Luma was founded in 2021.

Where is Luma based?

Luma is based in the United States.

How many employees does Luma have?

Luma has 51-200 employees (LinkedIn size band, as of Feb 2026).

How much funding has Luma raised?

Luma has raised $900M in disclosed funding across 1 round with a published source. The latest is a Series C ($900M) in Nov 2025.

Who invested in Luma?

Investors named in Luma's funding rounds include HUMAIN, AMD Ventures, Andreessen Horowitz, Amplify Partners and Matrix Partners India.