Luma Agents

Luma Agents are AI-powered creative agents designed to act as a force multiplier for creative teams. They are embedded into professional workflows to advance creative work from concept to final delivery, maintaining shared context across various media types like video, image, audio, and text. This allows teams to operate with shared intelligence, accelerating output and enabling parallel collaboration between internal teams, external partners, and the agents themselves. The platform aims to redefine creative scale by expanding the output capabilities of a single team, allowing organizations to achieve levels of creative production previously unattainable. It unifies specialized multimodal AI models into a continuous workflow, reducing operational overhead by coordinating built-in editing and refinement within projects, thereby eliminating manual handoffs and redundant steps. Luma Agents also ensure brand and asset consistency by carrying context from planning through final assembly, delivering reliable, production-ready assets. Luma is ideal for professional creative workflows, offering solutions for a wide range of use cases including brand identity explorations, product visuals, social media video ads, presentation decks, storyboards, A/B testing variants, on-model photography, packaging mockups, video localization, lesson plans, trailers, academic visualizations, podcast-to-video transformations, and data infographics. It orchestrates various category-defining AI models for different creative tasks.