ActiveCampaign vs BigMailer: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and BigMailer side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
| At a Glance | ActiveCampaign | BigMailer |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | Free plan, paid from $7.50/mo flat, billed monthly Business Lite plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.9/5 G2 4.9 · SourceForge 5.0 28 reviews |
Free plan | Yes | Yes |
Choose ActiveCampaign or BigMailer?
Choose ActiveCampaign if
- You need marketing automation features specifically.
Choose BigMailer if
- You need marketing automation features specifically.
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
BigMailer's pricing structure is quite generous, especially for agencies and businesses that manage multiple brands.
Strengths
- Pro: Centralized management for multiple brands/clients
- Pro: Competitive and flexible pricing structure
- Pro: Excellent and responsive customer support
- Pro: Comprehensive features for both promotional and transactional emails
- Pro: Robust email validation helps maintain sender reputation
Weaknesses
- Con: Amazon SES connection is required for sending on the free plan
- Con: Additional sending costs apply beyond included limits
- Con: No support for troubleshooting custom HTML template issues
Key features
Plans and prices: ActiveCampaign vs BigMailer
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Nov 7, 2026 |
| BigMailer |
| bigmailer.io/plans-and-pricing read Nov 10, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and BigMailer pricing.
Key Takeaways
ActiveCampaign
- Worth considering for marketing automation
BigMailer
- Higher user rating: 4.9/5 vs 4.5/5
What the data shows
On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair.
- BigMailer has the higher user rating (4.5/5 from 17,363 reviews for ActiveCampaign, 4.9/5 from 28 reviews for BigMailer).
- Entry prices are not ranked, they are charged on different bases: ActiveCampaign $15/mo, billed monthly; BigMailer $7.50/mo flat, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and BigMailer compare in 2026?
On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair. BigMailer has the higher user rating (4.5/5 from 17,363 reviews for ActiveCampaign, 4.9/5 from 28 reviews for BigMailer). Entry prices are not ranked, they are charged on different bases: ActiveCampaign $15/mo, billed monthly; BigMailer $7.50/mo flat, billed monthly. Both have a free plan.
What are ActiveCampaign and BigMailer used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
What does ActiveCampaign cost vs BigMailer?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. BigMailer's cheapest paid plan is Business Lite at $7.50/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 10, 2026.
What's the main difference between ActiveCampaign and BigMailer?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. BigMailer's main strength: centralized management for multiple brands/clients.
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