Adjust vs Appfigures: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Adjust and Appfigures side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Adjust leads on higher user rating; Appfigures leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Adjust
Mobile measurement and fraud prevention for app marketers
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Adjust | Appfigures |
|---|---|---|
Starts at | Not published | Free plan, paid from $9.99/mo flat, billed monthly Connect plan |
Category | Attribution Marketing | Marketing Analytics |
Rating | 4.7/5 G2 4.7 700 reviews | 4.2/5 G2 4.0 · Capterra 4.5 22 reviews |
Free plan | No | Yes |
Watch out for | Potential for high minimum spend | Additional apps cost $1.99 each after 5 |
Choose Adjust or Appfigures?
Choose Adjust if
- You need attribution features specifically.
Choose Appfigures if
- You want a free tier before you commit
In-Depth Analysis
Adjust
Mobile measurement and fraud prevention for app marketers
However, the 'Custom' pricing often indicates a premium service, likely making it expensive for smaller businesses, especially given the comprehensive feature sets even at the 'Base' level.
Watch out
Potential for high minimum spend
Strengths
- Pro: Mobile attribution leader
- Pro: Good fraud prevention
- Pro: Deep linking
- Pro: Good analytics
- Pro: Enterprise ready
Weaknesses
- Con: Expensive
- Con: Complex setup
- Con: Learning curve
- Con: Enterprise pricing
- Con: Privacy changes impact
Key features
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Appfigures offers a tiered pricing model that starts generously with a free tier and scales up significantly.
Watch out
Additional apps cost $1.99 each after 5
Strengths
- Pro: Centralized view of all app data from various sources
- Pro: Accurate and reliable data for informed decision-making
- Pro: Tools for both organic (ASO) and paid (Apple Ads) growth
- Pro: Supports a wide range of user roles from indie developers to enterprises
- Pro: Offers a free Starter plan for up to 5 apps
Weaknesses
- Con: Meaningful ASO capability sits behind a steep pricing ladder, since hourly keyword rank updates and full app intelligence (downloads and revenue estimates) only unlock on the Optimize plan at 149.99 dollars per month or higher, while cheaper tiers show only last-month estimates.
- Con: Tracking an app portfolio gets expensive fast because every plan covers just 5 apps and then charges 1.99 dollars per month for each additional app on top of the base subscription.
- Con: Keyword tracking is tightly capped on lower tiers, with only 25 keywords on the entry Connect plan and 100 on Monitor, so teams monitoring hundreds of keywords are pushed up to the 149.99 dollar Optimize tier.
- Con: Competitor benchmarking is heavily gated, as the entry and Monitor plans include zero premium competitors and Optimize allows just one, meaning serious competitive analysis requires the 449.99 dollar Boost tier or the 999.99 dollar Amplify tier for unlimited tracking.
Key features
Plans and prices: Adjust vs Appfigures
| Tool | Plans and prices | Source |
|---|---|---|
| Adjust |
| adjust.com read Sep 30, 2026 |
| Appfigures |
| appfigures.com/pricing read Nov 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Adjust pricing and Appfigures pricing.
Key Takeaways
Adjust
- Higher user rating: 4.7/5 vs 4.2/5
Appfigures
- Has a free plan
What the data shows
On the data below, Adjust leads on higher user rating; Appfigures leads on a free plan. We do not name an overall winner for this pair.
- Adjust has the higher user rating (4.7/5 from 700 reviews for Adjust, 4.2/5 from 22 reviews for Appfigures).
- Appfigures starts at $9.99/mo flat, billed monthly; Adjust has no public paid plan price on file.
- Only Appfigures has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Adjust and Appfigures compare in 2026?
On the data below, Adjust leads on higher user rating; Appfigures leads on a free plan. We do not name an overall winner for this pair. Adjust has the higher user rating (4.7/5 from 700 reviews for Adjust, 4.2/5 from 22 reviews for Appfigures). Appfigures starts at $9.99/mo flat, billed monthly; Adjust has no public paid plan price on file. Only Appfigures has a free plan.
What are Adjust and Appfigures used for?
Adjust: Mobile measurement and fraud prevention for app marketers. Appfigures: All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
What does Adjust cost vs Appfigures?
Adjust has no public paid-plan price on file. Appfigures's cheapest paid plan is Connect at $9.99/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 7, 2026.
What's the main difference between Adjust and Appfigures?
Adjust's main strength: mobile attribution leader. Appfigures's main strength: centralized view of all app data from various sources.
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