Ahrefs vs Brand24: Which Should You Choose in 2026?
Choosing between Ahrefs and Brand24 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ahrefs
All-in-one SEO toolset
Best for you if:
- • You want the higher-rated option (9.2/10 vs 8.9/10)
- • You want to try before committing
- • You need seo tools features specifically
- • Comprehensive SEO toolset
- • Industry-leading backlink database
Brand24
Social media monitoring
Best for you if:
- • You need brand monitoring features specifically
- • AI social listening tool monitoring 25 million sources in real-time for brand mentions
- • Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
| At a Glance |  Ahrefs |  Brand24 |
|---|---|---|
Price | Free + Paid | Paid |
Best For | SEO Tools | Brand Monitoring |
Rating | 92/100 | 89/100 |
| Feature | Ahrefs | Brand24 |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 92 | 89 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | SEO ToolsWeb Analytics | Brand MonitoringSocial Media Management |
Understanding the Differences
Both Ahrefs and Brand24 solve similar problems, but they approach them differently.Ahrefs positions itself as "all-in-one seo toolset" while Brand24focuses on "social media monitoring". These differences matter depending on what you're trying to accomplish.
When to Choose Ahrefs
Ahrefs makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 92/100, it's our top pick in this comparison.
When to Choose Brand24
Brand24 is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Ahrefs lets you get started without pulling out your credit card.
We'd pick: Ahrefs
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Ahrefs handles scale better in our testing.
We'd pick: Ahrefs
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Brand24 takes enterprise seriously.
We'd pick: Brand24
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Ahrefs, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Ahrefs higher (92/100). But the community has upvoted Brand24 more (0 votes). Pick your source of truth.
Key Takeaways
What Ahrefs Does Better
- Higher overall score (92/100)
- Our recommendation for most use cases
Consider Brand24 If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Ahrefs (92/100). But the honest answer is that "better" depends on your situation. Ahrefs scores higher in our analysis, but Brand24 might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Ahrefs or Brand24 better?
Based on our analysis, Ahrefs scores higher with 92/100. Ahrefs isfreemium while Brand24 is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Ahrefs to Brand24 easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Ahrefs and Brand24 offer free trials?
Most software in this category offers free trials or free tiers. Ahrefs is freemium with a free tier.Brand24 is paid with potential trial. Visit their websites for current trial offers.