Apollo.io vs Attio: Which Should You Choose in 2026?
Choosing between Apollo.io and Attio comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.4/10)
- • You need sales intelligence features specifically
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
Attio
Next-gen CRM
Best for you if:
- • You need crm features specifically
- • Attio is a flexible CRM that adapts to your workflow rather than forcing rigid pipelines
- • It syncs with your inbox, calendar, and tools to build a complete picture of relationships
| At a Glance |  Apollo.io | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Sales Intelligence | CRM |
Rating | 86/100 | 84/100 |
| Feature | Apollo.io | Attio |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales IntelligenceSales Engagement | CRMWorkflow Automation |
Understanding the Differences
Both Apollo.io and Attio solve similar problems, but they approach them differently.Apollo.io positions itself as "sales intelligence platform" while Attiofocuses on "next-gen crm". These differences matter depending on what you're trying to accomplish.
When to Choose Apollo.io
Apollo.io makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose Attio
Attio is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Apollo.io lets you get started without pulling out your credit card.
We'd pick: Apollo.io
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Apollo.io handles scale better in our testing.
We'd pick: Apollo.io
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Apollo.io
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Apollo.io, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Apollo.io higher (86/100). But the community has upvoted Attio more (0 votes). Pick your source of truth.
Key Takeaways
What Apollo.io Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider Attio If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Apollo.io (86/100). But the honest answer is that "better" depends on your situation. Apollo.io scores higher in our analysis, but Attio might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Apollo.io or Attio better?
Based on our analysis, Apollo.io scores higher with 86/100. Apollo.io isfreemium while Attio is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Apollo.io to Attio easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Apollo.io and Attio offer free trials?
Most software in this category offers free trials or free tiers. Apollo.io is freemium with a free tier.Attio is freemium with a free tier. Visit their websites for current trial offers.