Apollo.io vs Expandi: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Expandi side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; Expandi leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Expandi
Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
Best for you if:
- • You want a tool that enhances outreach with personalized videos and GIFs for higher engagement
| At a Glance | Apollo.io | Expandi |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $99/seat/mo, billed monthly Business plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Engagement |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.3/5 G2 4.3 · Capterra 4.4 191 reviews |
Free plan | Yes | No |
Watch out for | n/a | Video personalization requires a paid add-on with Senspark. |
Choose Apollo.io or Expandi?
Choose Apollo.io if
- You want a free tier before you commit
- You want to find leads, enrich contacts, automate outreach, and track engagement
Choose Expandi if
- You want a tool that enhances outreach with personalized videos and GIFs for higher engagement
- You want a tool that provides robust features for agencies, including white-labeling and client management
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Expandi
Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
Expandi's Business tier at $99 per seat per month ($79 when paid annually) is fair for the extensive feature set offered, especially considering the cloud-based nature and safety features.
Watch out
Video personalization requires a paid add-on with Senspark.
Strengths
- Pro: Enhances outreach with personalized videos and GIFs for higher engagement.
- Pro: Provides robust features for agencies, including white-labeling and client management.
- Pro: Ensures account safety with smart algorithms and warm-up features.
- Pro: Offers detailed analytics to optimize campaign performance.
Weaknesses
- Con: Video and GIF personalization requires an additional cost.
- Con: No free tier, only a 7-day free trial.
Key features
Plans and prices: Apollo.io vs Expandi
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Nov 4, 2026 |
| Expandi |
| expandi.io/pricing read Nov 12, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Expandi pricing.
Key Takeaways
Apollo.io
- Has a free plan
Expandi
- Higher user rating: 4.3/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; Expandi leads on higher user rating. We do not name an overall winner for this pair.
- Expandi has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 191 reviews for Expandi).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Expandi $99/seat/mo, billed monthly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Expandi compare in 2026?
On the data below, Apollo.io leads on a free plan; Expandi leads on higher user rating. We do not name an overall winner for this pair. Expandi has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 191 reviews for Expandi). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Expandi $99/seat/mo, billed monthly. Only Apollo.io has a free plan.
What are Apollo.io and Expandi used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Expandi: Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
What does Apollo.io cost vs Expandi?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Expandi's cheapest paid plan is Business at $99/seat/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between Apollo.io and Expandi?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Expandi's main strength: enhances outreach with personalized videos and GIFs for higher engagement.
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