Apollo.io vs Hunter: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Hunter side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Hunter leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want to find leads, enrich contacts, automate outreach, and track engagement
Hunter
Email finder and verification for outreach
| At a Glance | Apollo.io | Hunter |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $34/mo flat, billed yearly Starter plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.4/5 G2 4.4 654 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Monthly billing costs about 30% more than yearly |
Choose Apollo.io or Hunter?
Choose Apollo.io if
- You want to find leads, enrich contacts, automate outreach, and track engagement
Choose Hunter if
- You need lead generation features specifically.
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Hunter
Email finder and verification for outreach
Hunter has a free plan, then Starter at $34/month billed yearly ($49 monthly), Growth at $104 ($149 monthly) and Scale at $209 ($299 monthly).
Watch out
Monthly billing costs about 30% more than yearly
Strengths
- Pro: Good email finder
- Pro: Domain search
- Pro: Verification included
- Pro: Chrome extension
- Pro: Good accuracy
Weaknesses
- Con: Credit based
- Con: Limited free tier
- Con: Data not always current
- Con: GDPR concerns
- Con: Better for B2B
Key features
Plans and prices: Apollo.io vs Hunter
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Nov 4, 2026 |
| Hunter |
| hunter.io/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Hunter pricing.
Key Takeaways
Apollo.io
- Choose Apollo.io if you want to find leads, enrich contacts, automate outreach, and track engagement
Hunter
- Higher user rating: 4.4/5 vs 4.1/5
What the data shows
On the data below, Hunter leads on higher user rating. We do not name an overall winner for this pair.
- Hunter has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 654 reviews for Hunter).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Hunter $34/mo flat, billed yearly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Hunter compare in 2026?
On the data below, Hunter leads on higher user rating. We do not name an overall winner for this pair. Hunter has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 654 reviews for Hunter). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Hunter $34/mo flat, billed yearly. Both have a free plan.
What are Apollo.io and Hunter used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Hunter: Email finder and verification for outreach.
What does Apollo.io cost vs Hunter?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Hunter's cheapest paid plan is Starter at $34/mo flat, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 4, 2026.
What's the main difference between Apollo.io and Hunter?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Hunter's main strength: good email finder.
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