Apollo.io vs Leadlance.io: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Leadlance.io side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
Leadlance.io
Fully enriched leads for agencies & sales team
Best for you if:
- • Outbound agencies that need verified, enriched lead lists for client campaigns
| At a Glance | Apollo.io | Leadlance.io |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | n/a |
Free plan | Yes | Yes |
Choose Apollo.io or Leadlance.io?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Leadlance.io if
- Outbound agencies that need verified, enriched lead lists for client campaigns
- You want fully enriched leads for agencies & sales team
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Leadlance.io
Fully enriched leads for agencies & sales team
Leadlance.io offers a completely free tier at $0 per month, which is exceptionally generous compared to most lead enrichment tools that charge per credit or seat.
Key features
Plans and prices: Apollo.io vs Leadlance.io
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Leadlance.io |
| leadlance.io |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Leadlance.io pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Leadlance.io
- Choose if you want fully enriched leads for agencies & sales team
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); Leadlance.io has none we can show.
- Apollo.io starts at $49/seat/mo, billed yearly; Leadlance.io has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Leadlance.io compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); Leadlance.io has none we can show. Apollo.io starts at $49/seat/mo, billed yearly; Leadlance.io has no public paid plan price on file. Both have a free plan.
What are Apollo.io and Leadlance.io used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Leadlance.io: Fully enriched leads for agencies & sales team.
What does Apollo.io cost vs Leadlance.io?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Leadlance.io has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Apollo.io and Leadlance.io?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Leadlance.io focuses on fully enriched leads for agencies & sales team.