Apollo.io vs SalesCaptain: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and SalesCaptain side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; SalesCaptain leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
SalesCaptain
Build and scale your B2B sales pipeline with AI-powered outbound and GTM strategies.
Best for you if:
- • You want generates predictable sales pipeline at scale without needing to hire BDRs
| At a Glance | Apollo.io | SalesCaptain |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Not published |
Category | Lead Generation Sales Intelligence | Sales Engagement Lead Generation |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.4/5 G2 4.4 271 reviews |
Free plan | Yes | No |
Choose Apollo.io or SalesCaptain?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose SalesCaptain if
- You want generates predictable sales pipeline at scale without needing to hire BDRs
- You want leverages advanced AI and data for highly targeted and personalized outreach
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
SalesCaptain
Build and scale your B2B sales pipeline with AI-powered outbound and GTM strategies.
Strengths
- Pro: Generates predictable sales pipeline at scale without needing to hire BDRs.
- Pro: Leverages advanced AI and data for highly targeted and personalized outreach.
- Pro: Ensures brand safety and protects domain reputation during outbound campaigns.
- Pro: Integrates with existing CRM systems for a unified conversion experience.
- Pro: Provides comprehensive support from audience building to campaign optimization.
Weaknesses
- Con: Pricing information is not transparently available on the website.
- Con: Requires integration with an external agency, which might not suit all business models.
- Con: Focuses heavily on outbound, which might not be the primary strategy for all businesses.
Key features
Plans and prices: Apollo.io vs SalesCaptain
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| SalesCaptain | No plan prices on file | salescaptain.io |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and SalesCaptain pricing.
Key Takeaways
Apollo.io
- Has a free plan
SalesCaptain
- Higher user rating: 4.4/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; SalesCaptain leads on higher user rating. We do not name an overall winner for this pair.
- SalesCaptain has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 271 reviews for SalesCaptain).
- Apollo.io starts at $49/seat/mo, billed yearly; SalesCaptain has no public paid plan price on file.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and SalesCaptain compare in 2026?
On the data below, Apollo.io leads on a free plan; SalesCaptain leads on higher user rating. We do not name an overall winner for this pair. SalesCaptain has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 271 reviews for SalesCaptain). Apollo.io starts at $49/seat/mo, billed yearly; SalesCaptain has no public paid plan price on file. Only Apollo.io has a free plan.
What are Apollo.io and SalesCaptain used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. SalesCaptain: Build and scale your B2B sales pipeline with AI-powered outbound and GTM strategies.
What does Apollo.io cost vs SalesCaptain?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. SalesCaptain has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Apollo.io and SalesCaptain?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. SalesCaptain's main strength: generates predictable sales pipeline at scale without needing to hire BDRs.