Apollo.io vs Signado: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Signado side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Signado
Find and engage prospects discussing your market on LinkedIn
Best for you if:
- • Agencies and B2B teams of 5-20 persons in AI space, GTM or sell digital services
| At a Glance | Apollo.io | Signado |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $29/mo flat, billed monthly Lite plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | n/a |
Free plan | Yes | No |
Choose Apollo.io or Signado?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Signado if
- Agencies and B2B teams of 5-20 persons in AI space, GTM or sell digital services
- You want find and engage prospects discussing your market on LinkedIn
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Signado
Find and engage prospects discussing your market on LinkedIn
Signado Lite at $29 per month is a fair entry price for a specialized LinkedIn and social listening lead finder, especially with a 7 day free trial.
Key features
Plans and prices: Apollo.io vs Signado
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Signado |
| signado.io/pricing read Oct 29, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Signado pricing.
Key Takeaways
Apollo.io
- Has a free plan
Signado
- Choose if you want find and engage prospects discussing your market on LinkedIn
What the data shows
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
- Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); Signado has none we can show.
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Signado $29/mo flat, billed monthly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Signado compare in 2026?
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair. Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); Signado has none we can show. Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Signado $29/mo flat, billed monthly. Only Apollo.io has a free plan.
What are Apollo.io and Signado used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Signado: Find and engage prospects discussing your market on LinkedIn.
What does Apollo.io cost vs Signado?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Signado's cheapest paid plan is Lite at $29/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 29, 2026.
What's the main difference between Apollo.io and Signado?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Signado focuses on find and engage prospects discussing your market on LinkedIn.