Apollo.io vs Winmo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Winmo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; Winmo leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Winmo
Accelerate sales with real-time intelligence on marketing and advertising decision-makers.
Best for you if:
- • You want access to a comprehensive and curated database of contacts
| At a Glance | Apollo.io | Winmo |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Not published |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.4/5 G2 4.4 · Capterra 4.5 554 reviews |
Free plan | Yes | No |
Choose Apollo.io or Winmo?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Winmo if
- You want access to a comprehensive and curated database of contacts
- You want streamlines sales prospecting and saves research time
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Winmo
Accelerate sales with real-time intelligence on marketing and advertising decision-makers.
However, the lack of transparent pricing often indicates a higher-end solution tailored for enterprise clients with specific needs.
Strengths
- Pro: Access to a comprehensive and curated database of contacts
- Pro: Streamlines sales prospecting and saves research time
- Pro: Helps identify key decision-makers in the marketing and advertising space
- Pro: Aids in closing more deals with precision targeting
Weaknesses
- Con: No explicit mention of a free trial or free tier
- Con: Pricing details are not publicly available
- Con: Focuses specifically on the marketing and advertising sector, limiting broader sales applications
Key features
Plans and prices: Apollo.io vs Winmo
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Winmo |
| winmo.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Winmo pricing.
Key Takeaways
Apollo.io
- Has a free plan
Winmo
- Higher user rating: 4.4/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; Winmo leads on higher user rating. We do not name an overall winner for this pair.
- Winmo has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 554 reviews for Winmo).
- Apollo.io starts at $49/seat/mo, billed yearly; Winmo has no public paid plan price on file.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Winmo compare in 2026?
On the data below, Apollo.io leads on a free plan; Winmo leads on higher user rating. We do not name an overall winner for this pair. Winmo has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 554 reviews for Winmo). Apollo.io starts at $49/seat/mo, billed yearly; Winmo has no public paid plan price on file. Only Apollo.io has a free plan.
What are Apollo.io and Winmo used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Winmo: Accelerate sales with real-time intelligence on marketing and advertising decision-makers.
What does Apollo.io cost vs Winmo?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Winmo has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Apollo.io and Winmo?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Winmo's main strength: access to a comprehensive and curated database of contacts.