BigMailer vs Klaviyo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for BigMailer and Klaviyo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BigMailer leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Klaviyo
Email marketing for e-commerce
| At a Glance | BigMailer | Klaviyo |
|---|---|---|
Starts at | Free plan, paid from $7.50/mo flat, billed monthly Business Lite plan | Free plan, paid from $20/mo flat, billed monthly E-Mail plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.9/5 G2 4.9 · SourceForge 5.0 28 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing |
Choose BigMailer or Klaviyo?
Choose BigMailer if
- Budget matters ($7.50/mo flat, billed monthly vs $20/mo flat, billed monthly)
Choose Klaviyo if
- You need marketing automation features specifically.
In-Depth Analysis
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
BigMailer's pricing structure is quite generous, especially for agencies and businesses that manage multiple brands.
Strengths
- Pro: Centralized management for multiple brands/clients
- Pro: Competitive and flexible pricing structure
- Pro: Excellent and responsive customer support
- Pro: Comprehensive features for both promotional and transactional emails
- Pro: Robust email validation helps maintain sender reputation
Weaknesses
- Con: Amazon SES connection is required for sending on the free plan
- Con: Additional sending costs apply beyond included limits
- Con: No support for troubleshooting custom HTML template issues
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Plans and prices: BigMailer vs Klaviyo
| Tool | Plans and prices | Source |
|---|---|---|
| BigMailer |
| bigmailer.io/plans-and-pricing read Nov 10, 2026 |
| Klaviyo |
| klaviyo.com/pricing read Nov 9, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on BigMailer pricing and Klaviyo pricing.
Key Takeaways
BigMailer
- Higher user rating: 4.9/5 vs 4.6/5
- Lower entry price: $7.50/mo flat, billed monthly vs $20/mo flat, billed monthly
Klaviyo
- Worth considering for marketing automation
What the data shows
On the data below, BigMailer leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- BigMailer has the higher user rating (4.9/5 from 28 reviews for BigMailer, 4.6/5 from 1,901 reviews for Klaviyo).
- BigMailer has the lower entry price: $7.50/mo flat, billed monthly (Business Lite) against $20/mo flat, billed monthly (E-Mail) for Klaviyo.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do BigMailer and Klaviyo compare in 2026?
On the data below, BigMailer leads on higher user rating and lower entry price. We do not name an overall winner for this pair. BigMailer has the higher user rating (4.9/5 from 28 reviews for BigMailer, 4.6/5 from 1,901 reviews for Klaviyo). BigMailer has the lower entry price: $7.50/mo flat, billed monthly (Business Lite) against $20/mo flat, billed monthly (E-Mail) for Klaviyo. Both have a free plan.
What are BigMailer and Klaviyo used for?
BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns. Klaviyo: Email marketing for e-commerce.
What does BigMailer cost vs Klaviyo?
BigMailer's cheapest paid plan is Business Lite at $7.50/mo flat, billed monthly; it also has a free plan. Klaviyo's cheapest paid plan is E-Mail at $20/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 10, 2026.
What's the main difference between BigMailer and Klaviyo?
BigMailer's main strength: centralized management for multiple brands/clients. Klaviyo's main strength: e-commerce focused.
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