Bitly vs Linkly: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Bitly and Linkly side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Bitly
URL shortener and link management
Linkly
Track, optimize, and brand your links with powerful analytics and smart routing.
Best for you if:
- • You want to track, optimize, and brand your links with powerful analytics and smart routing
| At a Glance | Bitly | |
|---|---|---|
Starts at | Free plan, paid from $10/mo, billed yearly Core plan | Free 100% free |
Category | Marketing SEO Tools | SEO Tools Marketing |
Rating | 3.9/5 Capterra 4.8 · G2 4.5 · Trustpilot 2.4 2,929 reviews | 4.5/5 G2 4.5 14 reviews |
Free plan | Yes | Yes |
Watch out for | Overage fees for exceeding link limits not explicitly stated. | n/a |
Choose Bitly or Linkly?
Choose Bitly if
- You need marketing features specifically.
Choose Linkly if
- You want to track, optimize, and brand your links with powerful analytics and smart routing
In-Depth Analysis
Bitly
URL shortener and link management
Bitly's pricing is generally fair, with a free tier (with ads) and clear progression.
Watch out
Overage fees for exceeding link limits not explicitly stated.
Strengths
- Pro: Industry standard
- Pro: Good analytics
- Pro: Trusted brand
Weaknesses
- Con: Expensive for volume
- Con: Limited customization free
Key features
Linkly
Track, optimize, and brand your links with powerful analytics and smart routing.
Linkly's Free tier is incredibly generous, offering a substantial 1,000 clicks per month along with premium features like custom domains, retargeting pixels, and API access, which are often paid features in competitor offerings.
Strengths
- Pro: Free tier includes 1,000 monthly clicks with all features.
- Pro: Easy to use with no technical skills required.
- Pro: Comprehensive analytics provide deep insights into link performance.
- Pro: Smart routing features allow for highly targeted content delivery.
- Pro: Custom domains and dynamic QR codes enhance branding and flexibility.
Weaknesses
- Con: Monthly click limits on free and lower-tier plans might be restrictive for high-volume users.
- Con: No explicit mention of advanced security features for links.
Key features
Plans and prices: Bitly vs Linkly
| Tool | Plans and prices | Source |
|---|---|---|
| Bitly |
| bitly.com/plans read Oct 8, 2026 |
| Linkly |
| linklyhq.com/pricing read Nov 10, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Bitly pricing and Linkly pricing.
Key Takeaways
Bitly
- Worth considering for marketing
Linkly
- Choose Linkly if you want to track, optimize, and brand your links with powerful analytics and smart routing
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings rest on too few reviews to rank (3.9/5 from 2,929 reviews for Bitly, 4.5/5 from 14 reviews for Linkly; we compare ratings only above 20 reviews on both sides).
- Bitly starts at $10/mo, billed yearly; Linkly has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Bitly and Linkly compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings rest on too few reviews to rank (3.9/5 from 2,929 reviews for Bitly, 4.5/5 from 14 reviews for Linkly; we compare ratings only above 20 reviews on both sides). Bitly starts at $10/mo, billed yearly; Linkly has no public paid plan price on file. Both have a free plan.
What are Bitly and Linkly used for?
Bitly: URL shortener and link management. Linkly: Track, optimize, and brand your links with powerful analytics and smart routing.
What does Bitly cost vs Linkly?
Bitly's cheapest paid plan is Core at $10/mo, billed yearly; it also has a free plan. Linkly is free. Prices read on the vendors' pricing pages, latest check Nov 10, 2026.
What's the main difference between Bitly and Linkly?
Bitly's main strength: industry standard. Linkly's main strength: free tier includes 1,000 monthly clicks with all features.
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