Brand24 vs Honestly: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brand24 and Honestly side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
Honestly
Leverage authentic social media discussions to boost conversions and gain product intelligence.
Best for you if:
- • You want provides authentic, unbiased social proof by excluding sponsored or AI-generated content
| At a Glance | Brand24 | Honestly |
|---|---|---|
Starts at | From $249/mo flat, billed monthly Individual plan | From $124/mo, billed monthly Starter plan |
Category | Marketing Analytics | Brand Monitoring Competitive Intelligence |
Rating | 4.6/5 G2 4.6 359 reviews | n/a |
Free plan | No | No |
Watch out for | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. | n/a |
Choose Brand24 or Honestly?
Choose Brand24 if
- You want good social listening
- You want sentiment analysis
- You work in marketing, not brand monitoring
Choose Honestly if
- You want provides authentic, unbiased social proof by excluding sponsored or AI-generated content
- You want offers deep product and competitive intelligence from social data, not just surveys
- You work in brand monitoring, not marketing
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
Honestly
Leverage authentic social media discussions to boost conversions and gain product intelligence.
Honestly's pricing is on the higher side, with the Starter tier at $124/month for only 100 SKUs.
Strengths
- Pro: Provides authentic, unbiased social proof by excluding sponsored or AI-generated content.
- Pro: Offers deep product and competitive intelligence from social data, not just surveys.
- Pro: Integrates social discussions directly into product pages, keeping shoppers on-site.
- Pro: Offers comprehensive features across all pricing plans, avoiding feature gates.
- Pro: Cost-effective compared to stitching together multiple specialized tools.
Weaknesses
- Con: Pricing is per SKU, which might become expensive for brands with very large and diverse catalogs.
- Con: Relies heavily on public social media data, which may not exist for niche or very new products.
- Con: No free tier available, only a free trial.
Key features
Plans and prices: Brand24 vs Honestly
| Tool | Plans and prices | Source |
|---|---|---|
| Brand24 |
| brand24.com/pricing read Oct 31, 2026 |
| Honestly |
| usehonestly.com/pricing read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brand24 pricing and Honestly pricing.
Key Takeaways
Brand24
- Choose if you want track online conversations about your brand in real-time
Honestly
- Choose if you want leverage authentic social media discussions to boost conversions and gain product intelligence
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Brand24 has a published user rating (4.6/5 from 359 reviews); Honestly has none we can show.
- Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Honestly $124/mo, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brand24 and Honestly compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Brand24 has a published user rating (4.6/5 from 359 reviews); Honestly has none we can show. Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Honestly $124/mo, billed monthly.
What are Brand24 and Honestly used for?
Brand24: Track online conversations about your brand in real-time. Honestly: Leverage authentic social media discussions to boost conversions and gain product intelligence.
What does Brand24 cost vs Honestly?
Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. Honestly's cheapest paid plan is Starter at $124/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brand24 and Honestly?
Brand24's main strength: good social listening. Honestly's main strength: provides authentic, unbiased social proof by excluding sponsored or AI-generated content.