Brand24 vs Meltwater: Which is Better in 2026?
Choosing between Brand24 and Meltwater comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You need marketing features specifically
- • AI social listening tool monitoring 25 million sources in real-time for brand mentions
- • Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
Meltwater
Monitor brand mentions, track coverage, and measure sentiment
Best for you if:
- • You need PR & media relations features specifically
- • Enterprise media intelligence platform covering news, social, print, and broadcast
- • AI-powered suite with 8 modules including PR, social listening, and influencer marketing
| At a Glance |  Brand24 |  Meltwater |
|---|---|---|
Starts at | $149/moIndividual | Paid |
Best For | Marketing | PR & Media Relations |
Rating | - | - |
Choose Brand24 or Meltwater?
Choose Brand24 if
Track online conversations about your brand in real-time
- Good social listening
- Sentiment analysis
- Influencer tracking
- Your work is marketing-shaped, not PR & media relations-shaped
Choose Meltwater if
Monitor brand mentions, track coverage, and measure sentiment
- Most comprehensive media monitoring dataset in the industry
- AI assistant automates time-consuming reporting tasks
- Strong influencer marketing module integrated into the suite
- Your work is PR & media relations-shaped, not marketing-shaped
| Feature | Brand24 | Meltwater |
|---|---|---|
| Pricing Model | Paid | Enterprise |
| User Rating | ★4.6/5 583 reviews | ★4.0/5 2,595 reviews |
| Categories | MarketingAnalytics | PR & Media RelationsSocial Media Management |
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
Strengths
- +Good social listening
- +Sentiment analysis
- +Influencer tracking
- +Fair pricing
- +Good reporting
Weaknesses
- -Data limits
- -Accuracy varies
- -Learning curve
- -Limited historical data
- -Some features basic
Key features
Meltwater
Monitor brand mentions, track coverage, and measure sentiment
Strengths
- +Most comprehensive media monitoring dataset in the industry
- +AI assistant automates time-consuming reporting tasks
- +Strong influencer marketing module integrated into the suite
- +Global coverage spanning 270,000+ news sources
- +Unified platform replaces multiple point solutions
Weaknesses
- -Enterprise pricing with no public rates, expensive for small teams
- -Contract minimums and annual billing can lock you in
- -Boolean search setup has a learning curve for new users
- -Social listening data can have gaps for smaller platforms
- -UI can feel overwhelming given the breadth of features
Key features
Pricing: Brand24 vs Meltwater
| Plan | Brand24 | Meltwater |
|---|---|---|
| Tier 1 | $149 Individual | Essentials |
| Tier 2 | $249 Team | Suite |
| Tier 3 | $299 Pro | Enterprise |
| Tier 4 | $499 Business | N/A |
| Tier 5 | $1,499 Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Brand24 pricing and Meltwater pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brand24
Want the highest-rated option?
Neither has user reviews yet.
Go with: Brand24
Value user reviews?
Neither has user reviews yet.
Go with: Brand24
3 Questions to Help You Decide
What's your budget?
Brand24 is paid. Meltwater is enterprise.
What's your use case?
Brand24 is a marketing tool. Meltwater is in PR & media relations. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Brand24
- Higher user rating: 4.6/5 vs 4.0/5
- Our pick for this comparison
Meltwater
- Larger review base (2,595 reviews)
- Better fit for PR & media relations
The Bottom Line
Brand24 is our pick.
Frequently Asked Questions
Is Brand24 or Meltwater better?
Brand24 is rated in our evaluation. Brand24 is paid and Meltwater is enterprise.
What are Brand24 and Meltwater used for?
Brand24: Track online conversations about your brand in real-time. Meltwater: Monitor brand mentions, track coverage, and measure sentiment.
What does Brand24 cost vs Meltwater?
Brand24 is a paid tool. Meltwater is a paid tool. Visit their websites for detailed pricing.