Brand24 vs PromptScout: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brand24 and PromptScout side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, PromptScout leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
PromptScout
Track your brand's visibility, mentions, and competitor landscape across leading AI models.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Brand24 | PromptScout |
|---|---|---|
Starts at | From $249/mo flat, billed monthly Individual plan | Free plan, paid from $15/mo, billed monthly Starter plan |
Category | Marketing Analytics | Competitive Intelligence SEO Tools |
Rating | 4.6/5 G2 4.6 359 reviews | n/a |
Free plan | No | Yes |
Watch out for | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. | Limited prompt coverage on lower tiers |
Choose Brand24 or PromptScout?
Choose Brand24 if
- You want good social listening
- You want sentiment analysis
- You work in marketing, not competitive intelligence
Choose PromptScout if
- You want a free tier before you commit
- You want offers a free tier for initial AI visibility checks
- You want covers multiple prominent AI providers in one workflow
- You work in competitive intelligence, not marketing
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
PromptScout
Track your brand's visibility, mentions, and competitor landscape across leading AI models.
PromptScout offers a fair pricing structure, with the Free tier being generous for initial exploration.
Watch out
Limited prompt coverage on lower tiers
Strengths
- Pro: Offers a free tier for initial AI visibility checks.
- Pro: Covers multiple prominent AI providers in one workflow.
- Pro: Provides actionable insights and content briefs directly from AI monitoring data.
- Pro: Includes website technical audits to ensure AI readiness.
- Pro: Helps understand how AI models perceive your brand and competitors.
Weaknesses
- Con: The free plan has limited prompt coverage and manual, one-time monitoring.
- Con: Advanced features like content briefs and competitor positioning are not available on the free plan.
- Con: Pricing scales significantly for higher monitoring cadences and prompt coverage.
Key features
Plans and prices: Brand24 vs PromptScout
| Tool | Plans and prices | Source |
|---|---|---|
| Brand24 |
| brand24.com/pricing read Oct 31, 2026 |
| PromptScout |
| promptscout.app/pricing read Oct 29, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brand24 pricing and PromptScout pricing.
Key Takeaways
Brand24
- Choose if you want track online conversations about your brand in real-time
PromptScout
- Has a free plan
What the data shows
On the data below, PromptScout leads on a free plan. We do not name an overall winner for this pair.
- Only Brand24 has a published user rating (4.6/5 from 359 reviews); PromptScout has none we can show.
- Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; PromptScout $15/mo, billed monthly.
- Only PromptScout has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brand24 and PromptScout compare in 2026?
On the data below, PromptScout leads on a free plan. We do not name an overall winner for this pair. Only Brand24 has a published user rating (4.6/5 from 359 reviews); PromptScout has none we can show. Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; PromptScout $15/mo, billed monthly. Only PromptScout has a free plan.
What are Brand24 and PromptScout used for?
Brand24: Track online conversations about your brand in real-time. PromptScout: Track your brand's visibility, mentions, and competitor landscape across leading AI models.
What does Brand24 cost vs PromptScout?
Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. PromptScout's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brand24 and PromptScout?
Brand24's main strength: good social listening. PromptScout's main strength: offers a free tier for initial AI visibility checks.