Brand24 vs Refine AI: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brand24 and Refine AI side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
Refine AI
Track brand mentions across AI platforms in real time
Best for you if:
- • Marketing and SEO teams tracking how ChatGPT, Gemini, and Perplexity mention and rank their brand against competitors
| At a Glance | Brand24 | Refine AI |
|---|---|---|
Starts at | From $249/mo flat, billed monthly Individual plan | From $100/mo, billed monthly Visibility plan |
Category | Marketing Analytics | Brand Monitoring Analytics |
Rating | 4.6/5 G2 4.6 359 reviews | n/a |
Free plan | No | No |
Watch out for | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. | No mention of overage cost per additional prompt beyond 50 or 200 |
Choose Brand24 or Refine AI?
Choose Brand24 if
- You want good social listening
- You want sentiment analysis
- You work in marketing, not brand monitoring
Choose Refine AI if
- Marketing and SEO teams tracking how ChatGPT, Gemini, and Perplexity mention and rank their brand against competitors
- You want track brand mentions across AI platforms in real time
- You work in brand monitoring, not marketing
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
Refine AI
Track brand mentions across AI platforms in real time
The Visibility plan at $100/month is fairly priced for small teams needing basic AI brand monitoring across three engines, but the Autopilot plan at $300/month offers strong value for brands ready to act on insights with integrated analytics and content creation.
Watch out
No mention of overage cost per additional prompt beyond 50 or 200
Weaknesses
- Con: Enterprises that need on-prem deployment, a documented public API, or pre-purchase SOC 2/security paperwork, none of this is published; tho
Key features
Plans and prices: Brand24 vs Refine AI
| Tool | Plans and prices | Source |
|---|---|---|
| Brand24 |
| brand24.com/pricing read Oct 31, 2026 |
| Refine AI |
| getrefine.ai/pricing read Oct 22, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brand24 pricing and Refine AI pricing.
Key Takeaways
Brand24
- Choose if you want track online conversations about your brand in real-time
Refine AI
- Choose if you want track brand mentions across AI platforms in real time
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Brand24 has a published user rating (4.6/5 from 359 reviews); Refine AI has none we can show.
- Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Refine AI $100/mo, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brand24 and Refine AI compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Brand24 has a published user rating (4.6/5 from 359 reviews); Refine AI has none we can show. Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Refine AI $100/mo, billed monthly.
What are Brand24 and Refine AI used for?
Brand24: Track online conversations about your brand in real-time. Refine AI: Track brand mentions across AI platforms in real time.
What does Brand24 cost vs Refine AI?
Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. Refine AI's cheapest paid plan is Visibility at $100/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brand24 and Refine AI?
Brand24's main strength: good social listening. Refine AI focuses on track brand mentions across AI platforms in real time.