Brand24 vs Toplify: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brand24 and Toplify side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Toplify leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want to track online conversations about your brand in real-time
Toplify
Track App Store rankings globally, 24/7, for free
Best for you if:
- • You want a free tier before you commit
| At a Glance | Brand24 | Toplify |
|---|---|---|
Starts at | From $249/mo flat, billed monthly Individual plan | Free plan |
Category | Marketing Analytics | Analytics App Store Optimization |
Rating | 4.6/5 G2 4.6 359 reviews | n/a |
Free plan | No | Yes |
Watch out for | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. | n/a |
Choose Brand24 or Toplify?
Choose Brand24 if
- You want to track online conversations about your brand in real-time
Choose Toplify if
- You want a free tier before you commit
- You want to track App Store rankings globally, 24/7, for free
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
Toplify
Track App Store rankings globally, 24/7, for free
Strengths
- Pro: No registration or App Store Connect access needed
- Pro: Free for most growing apps (a large majority qualify)
- Pro: Covers a huge number of countries and categories
Weaknesses
- Con: Only tracks App Store rankings, not Google Play or other stores
- Con: Limited to Top 100 charts; deeper rank positions may not be available
Key features
Plans and prices: Brand24 vs Toplify
| Tool | Plans and prices | Source |
|---|---|---|
| Brand24 |
| brand24.com/pricing read Nov 8, 2026 |
| Toplify | No plan prices on file | toplify.app |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brand24 pricing and Toplify pricing.
Key Takeaways
Brand24
- Choose Brand24 if you want to track online conversations about your brand in real-time
Toplify
- Has a free plan
What the data shows
On the data below, Toplify leads on a free plan. We do not name an overall winner for this pair.
- Only Brand24 has a published user rating (4.6/5 from 359 reviews); Toplify has none we can show.
- Brand24 starts at $249/mo flat, billed monthly; Toplify has no public paid plan price on file.
- Only Toplify has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brand24 and Toplify compare in 2026?
On the data below, Toplify leads on a free plan. We do not name an overall winner for this pair. Only Brand24 has a published user rating (4.6/5 from 359 reviews); Toplify has none we can show. Brand24 starts at $249/mo flat, billed monthly; Toplify has no public paid plan price on file. Only Toplify has a free plan.
What are Brand24 and Toplify used for?
Brand24: Track online conversations about your brand in real-time. Toplify: Track App Store rankings globally, 24/7, for free.
What does Brand24 cost vs Toplify?
Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. Toplify has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 8, 2026.
What's the main difference between Brand24 and Toplify?
Brand24's main strength: good social listening. Toplify's main strength: no registration or App Store Connect access needed.
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