Brand24 vs Untappd for Business: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brand24 and Untappd for Business side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
Untappd for Business
Connect with craft beer enthusiasts and manage your venue's offerings.
Best for you if:
- • You want massive 3M+ beverage database eliminates manual menu data entry
| At a Glance | Brand24 | Untappd for Business |
|---|---|---|
Starts at | From $249/mo flat, billed monthly Individual plan | From $89.99/mo or $899/yr Essentials plan |
Category | Marketing Analytics | Marketing Analytics |
Rating | 4.6/5 G2 4.6 359 reviews | n/a |
Free plan | No | No |
Watch out for | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. | Annual billing required for 17% savings |
Choose Brand24 or Untappd for Business?
Choose Brand24 if
- You want good social listening
- You want sentiment analysis
Choose Untappd for Business if
- You want massive 3M+ beverage database eliminates manual menu data entry
- You want multi-channel publishing reaches customers through app, web, and physical displays
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
Untappd for Business
Connect with craft beer enthusiasts and manage your venue's offerings.
Untappd for Business offers a fair pricing structure, especially with the annual discount.
Watch out
Annual billing required for 17% savings
Strengths
- Pro: Massive 3M+ beverage database eliminates manual menu data entry
- Pro: Multi-channel publishing reaches customers through app, web, and physical displays
- Pro: Analytics on local consumer trends inform inventory purchasing decisions
- Pro: Built-in community engagement leverages Untappd active user base
- Pro: Professional design templates reduce need for external design work
Weaknesses
- Con: Paid plans may be steep for small single-location venues
- Con: Non-beer items capped on certain tiers limits full-menu restaurants
- Con: Effectiveness depends on Untappd app adoption in your geographic area
- Con: No permanently free tier beyond a trial
- Con: Pricing not prominently displayed requiring demo request or trial signup
Key features
Plans and prices: Brand24 vs Untappd for Business
| Tool | Plans and prices | Source |
|---|---|---|
| Brand24 |
| brand24.com/pricing read Oct 31, 2026 |
| Untappd for Business |
| business.untappd.com read Sep 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brand24 pricing and Untappd for Business pricing.
Key Takeaways
Brand24
- Choose if you want track online conversations about your brand in real-time
Untappd for Business
- Choose if you want connect with craft beer enthusiasts and manage your venue's offerings
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Brand24 has a published user rating (4.6/5 from 359 reviews); Untappd for Business has none we can show.
- Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Untappd for Business $89.99/mo or $899/yr.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brand24 and Untappd for Business compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Brand24 has a published user rating (4.6/5 from 359 reviews); Untappd for Business has none we can show. Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Untappd for Business $89.99/mo or $899/yr.
What are Brand24 and Untappd for Business used for?
Brand24: Track online conversations about your brand in real-time. Untappd for Business: Connect with craft beer enthusiasts and manage your venue's offerings.
What does Brand24 cost vs Untappd for Business?
Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. Untappd for Business's cheapest paid plan is Essentials at $89.99/mo or $899/yr. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brand24 and Untappd for Business?
Brand24's main strength: good social listening. Untappd for Business's main strength: massive 3M+ beverage database eliminates manual menu data entry.