Braze vs Mautic: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Braze and Mautic side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Braze
Customer engagement platform for cross-channel campaigns
Best for you if:
- • You want unifies and activates customer data in real-time from various sources, including data warehouses and backend systems
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You want open-source nature provides no vendor lock-in and true data sovereignty
| At a Glance | Braze | Mautic |
|---|---|---|
Starts at | Not published | From $267.30/mo, billed monthly Mautic Essential plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.4/5 G2 4.5 · SourceForge 4.3 1,806 reviews | 4.6/5 G2 4.6 · Capterra 4.5 24 reviews |
Free plan | n/a | No |
Watch out for | Integrations with specific tools could be add-ons | n/a |
Choose Braze or Mautic?
Choose Braze if
- You want unifies and activates customer data in real-time from various sources, including data warehouses and backend systems
- You want offers comprehensive cross-channel messaging capabilities across email, mobile, web, and advertising from a single platform
Choose Mautic if
- You want open-source nature provides no vendor lock-in and true data sovereignty
- You want highly customizable and extendable through plugins and API
In-Depth Analysis
Braze
Customer engagement platform for cross-channel campaigns
Braze's pricing is entirely custom, which typically indicates an expensive solution tailored for larger enterprises.
Watch out
Integrations with specific tools could be add-ons
Strengths
- Pro: Unifies and activates customer data in real-time from various sources, including data warehouses and backend systems.
- Pro: Offers comprehensive cross-channel messaging capabilities across email, mobile, web, and advertising from a single platform.
- Pro: Leverages BrazeAI™ for predictive, generative, and agentic intelligence to personalize experiences and optimize KPIs.
- Pro: Provides Canvas Orchestration for designing and automating complex customer journeys with intuitive segmentation and message editors.
- Pro: Demonstrates significant impact on business metrics for customers, including increased revenue, transactions, and customer lifetime value.
Weaknesses
- Con: Specific pricing details are not publicly available, requiring direct contact with sales.
- Con: The BrazeAI Operator™ is currently in Beta, indicating it may not be fully mature or universally available.
- Con: The platform's extensive features and AI capabilities might have a steep learning curve for new users or smaller teams without dedicated resources.
Key features
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.
Strengths
- Pro: Open-source nature provides no vendor lock-in and true data sovereignty.
- Pro: Highly customizable and extendable through plugins and API.
- Pro: Unlimited users with role access control at no extra cost.
- Pro: Strong focus on data privacy and compliance.
- Pro: Vibrant community support and resources.
Weaknesses
- Con: Self-hosting requires technical expertise for setup and maintenance.
- Con: May require reliance on third-party partners for managed hosting or advanced support.
- Con: The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Plans and prices: Braze vs Mautic
| Tool | Plans and prices | Source |
|---|---|---|
| Braze |
| braze.com read Sep 28, 2026 |
| Mautic |
| mautic.org/pricing read Oct 22, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Braze pricing and Mautic pricing.
Key Takeaways
Braze
- Choose if you want customer engagement platform for cross-channel campaigns
Mautic
- Choose if you want the world's largest open-source marketing automation platform for true data sovereignty
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 1,806 reviews for Braze, 4.6/5 from 24 reviews for Mautic).
- Mautic starts at $267.30/mo, billed monthly; Braze has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Braze and Mautic compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 1,806 reviews for Braze, 4.6/5 from 24 reviews for Mautic). Mautic starts at $267.30/mo, billed monthly; Braze has no public paid plan price on file.
What are Braze and Mautic used for?
Braze: Customer engagement platform for cross-channel campaigns. Mautic: The world's largest open-source marketing automation platform for true data sovereignty.
What does Braze cost vs Mautic?
Braze has no public paid-plan price on file. Mautic's cheapest paid plan is Mautic Essential at $267.30/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 22, 2026.
What's the main difference between Braze and Mautic?
Braze's main strength: unifies and activates customer data in real-time from various sources, including data warehouses and backend systems. Mautic's main strength: open-source nature provides no vendor lock-in and true data sovereignty.