Alternatives
Best Braze alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Braze alternatives 2026, toolradar.com/alternatives/braze
6 direct alternatives to Braze, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Braze on our list, followed by ActiveCampaign and Mailchimp.
- 2 of the 6 alternatives have a free plan, starting with Mailchimp.
- Highest rated: Klaviyo, 4.6 out of 5 from 1,901 ratings, Sep 2026.
- 6 alternatives
- 2 with a free plan
Top 3 alternatives to Braze
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $7 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Mailchimp
#3Grow your business with email, SMS, and AI marketing
Starting price
From $13 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
Our take
Best free tier
Braze vs 6 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: Contact sales | Free plan: No | 4.4 out of 5, from 1,806 ratings across SourceForge and G2 (1,806) |
| Price: $7/mo | Free plan: No | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: $20/mo | Free plan: Yes | 4.6 out of 5, from 1,901 ratings across G2 and Capterra (1,901) |
 | Price: Usage-based | Free plan: No | 4.6 out of 5, from 1,599 ratings across G2 and Capterra (1,599) |
 | Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) |
Why people consider alternatives to Braze
Braze is a customer engagement platform that helps brands create meaningful connections through cross-channel messaging. It provides sophisticated tools for email, push, in-app, and SMS campaigns with real-time personalization and…
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 6 alternatives below cover the same core job (marketing automation) with different trade-offs.
Braze by the numbers
Toolradar data: It is listed as an alternative to 21 other tools on Toolradar, ranking #2 of 16 in Push Notifications. As of Nov 2026.
- #27 (joint) most-listed alternative in Marketing Automation, out of 357 tools in Marketing Automation. Source: Toolradar data, Nov 2026.
- #5 most compared in Marketing Automation, out of 55 tools with 20+ compare-page visits in Marketing Automation. Source: Toolradar data, Nov 2026.
- #10 most-listed alternative in Email Marketing, out of 110 tools in Email Marketing. Source: Toolradar data, Nov 2026.
| Metric | Braze | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 12 of 16 have one | n/a |
| Listed as an alternative to | 21 tools | 3 | #2 of 16 |
| User rating | 4.4/5 (across the web, 1,806 ratings) | 4.5/5 | #7 of 11 (joint) tools with 20+ reviews |
Listed as an alternative to: #2 on 2026-10-16 to #2 on 2026-11-02 (rank among 16 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Push Notifications data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Braze by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 142 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | HubSpot | $7/mo, billed monthly |
| 3 | Moosend | $7/mo, billed monthly |
| 5 | Multilogin | $7.08/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 16 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Mailerlite | $12/mo flat, billed monthly |
| 2 | Aweber | $15/mo flat, billed monthly |
| 2 | Feedhive | $15/mo flat, billed monthly |
| 4 | SocialDesk | $19/mo flat, billed monthly |
| 5 | Privy | $24/mo flat, billed monthly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Nutshell | $13/user/mo, billed monthly |
| 2 | EngageBay | $14.99/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 169 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
6 alternatives to Braze
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Braze.
- 1
HubSpot
Paid Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $7/mo, billed monthly
- 2
ActiveCampaign
Free plan Battle-tested at scaleAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 3
Mailchimp
Free plan Battle-tested at scaleGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
- 4
Klaviyo
Free plan Battle-tested at scaleEmail marketing for e-commerce
4.6 /5 across G2 and Capterra · 1,901 ratings, Sep 2026
From $20/mo, billed monthly; free plan available
- 5
Attentive
Paid Battle-tested at scalePersonalized SMS & email marketing at scale
4.6 /5 across G2 and Capterra · 1,599 ratings, Sep 2026
Price not published
- 6
Customer.io
PaidAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
Frequently asked questions
What is the best alternative to Braze?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Braze are HubSpot, ActiveCampaign, Mailchimp. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Braze?
There is no fully free alternative in this list. ActiveCampaign is freemium: a permanent free tier plus paid plans (Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation).
Why do people look for Braze alternatives?
Common reasons teams switch away from Braze: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Braze versus each alternative.
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