Brevo vs ConvertKit: Which is Better in 2026?
Choosing between Brevo and ConvertKit comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: ConvertKit is our overall pick for email marketing workflows. Pick Brevo if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • Formerly Sendinblue, now Brevo
- • 300 free emails/day forever
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • Email marketing for creators
- • Automation and sequences
| At a Glance |  Brevo |  ConvertKit |
|---|---|---|
Starts at | $9/moStarter | $0/moNewsletter |
Best For | Email Marketing | Email Marketing |
Rating | - | - |
Choose Brevo or ConvertKit?
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- Very generous free tier (300 emails/day)
- Affordable paid plans
- All-in-one platform
Choose ConvertKit if
Email marketing for creators: newsletters, landing pages, and monetization
- Built specifically for creators
- Simple automation builder
- Good free tier
| Feature | Brevo | ConvertKit |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 5,959 reviews | ★4.5/5 4,453 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Strengths
- +Built specifically for creators
- +Simple automation builder
- +Good free tier
- +Paid newsletter support
Weaknesses
- -Limited design customization
- -Basic analytics
- -More expensive than competitors at scale
Key features
Pricing: Brevo vs ConvertKit
| Plan | Brevo | ConvertKit |
|---|---|---|
| Tier 1 | $0 Free | $0 Newsletter |
| Tier 2 | $9 Starter | $33 Creator |
| Tier 3 | $18 Business | $66 Pro |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Brevo pricing and ConvertKit pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Brevo
Want the highest-rated option?
Neither has user reviews yet.
Go with: Brevo
Value user reviews?
Neither has user reviews yet.
Go with: ConvertKit
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
ConvertKit
- Free tier available
- Our pick for this comparison
Brevo
- Higher user rating: 4.6/5 vs 4.5/5
- Larger review base (5,959 reviews)
The Bottom Line
ConvertKit is our pick.
Frequently Asked Questions
Is Brevo or ConvertKit better?
ConvertKit is rated in our evaluation. Both are freemium.
What are Brevo and ConvertKit used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization.
What does Brevo cost vs ConvertKit?
Brevo is freemium (free tier + paid plans). ConvertKit is freemium (free tier + paid plans). Visit their websites for detailed pricing.