Brevo vs Mailjet: Which is Better in 2026?
Choosing between Brevo and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • Formerly Sendinblue, now Brevo
- • 300 free emails/day forever
Mailjet
Email marketing and transactional email
Best for you if:
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Brevo |  Mailjet |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.6/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Brevo or Mailjet?
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- Very generous free tier (300 emails/day)
- Affordable paid plans
- All-in-one platform
Choose Mailjet if
Email marketing and transactional email
- Good email delivery
- Fair pricing
- Good API
| Feature | Brevo | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 5,959 reviews | ★4.1/5 621 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingTransactional Email |
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
Mailjet
Email marketing and transactional email
Strengths
- +Good email delivery
- +Fair pricing
- +Good API
- +Email editor
- +EU-based
Weaknesses
- -Support varies
- -UI could improve
- -Limited automation
- -Better alternatives exist
- -Deliverability varies
Key features
Pricing: Brevo vs Mailjet
| Plan | Brevo | Mailjet |
|---|---|---|
| Tier 1 | $0 Free | Free Free |
| Tier 2 | $9 Starter | $17 month Essential |
| Tier 3 | $18 Business | N/A |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Brevo pricing and Mailjet pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Brevo
Want the highest-rated option?
Brevo: 4.6/5 (5,959 reviews). Mailjet: 4.1/5 (621 reviews).
Go with: Brevo
Value user reviews?
Brevo: 5,959 reviews (4.6/5). Mailjet: 621 reviews (4.1/5).
Go with: Brevo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Brevo is rated higher: 4.6/5 vs 4.1/5.
Key Takeaways
Mailjet
- Free tier available
- Our pick for this comparison
Brevo
- Higher user rating: 4.6/5 vs 4.1/5
- Larger review base (5,959 reviews)
The Bottom Line
Mailjet is our pick.
Frequently Asked Questions
Is Brevo or Mailjet better?
Mailjet is rated in our evaluation. Both are freemium.
What are Brevo and Mailjet used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. Mailjet: Email marketing and transactional email.
What does Brevo cost vs Mailjet?
Brevo is freemium (free tier + paid plans). Mailjet is freemium (free tier + paid plans). Visit their websites for detailed pricing.