BrightLocal vs Keyhole: Which Should You Choose in 2026?
Choosing between BrightLocal and Keyhole comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BrightLocal
Boost local search rankings, manage online reputation, and grow revenue for local businesses.
Best for you if:
- • You want to try before committing
- • You need seo tools features specifically
- • Comprehensive local SEO platform for agencies and businesses.
- • Offers tools for rank tracking, citation building, and review management.
Keyhole
Social media analytics platform
Best for you if:
- • You need social media management features specifically
- • You need social media analytics platform
- • You need professional-grade features
| At a Glance |  BrightLocal | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | SEO Tools | Social Media Management |
Rating | —/100 | —/100 |
| Feature | BrightLocal | Keyhole |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 40 |
| Categories | SEO ToolsBrand Monitoring | Social Media ManagementInfluencer Marketing |
Understanding the Differences
Both BrightLocal and Keyhole solve similar problems, but they approach them differently.BrightLocal positions itself as "boost local search rankings, manage online reputation, and grow revenue for local businesses." while Keyholefocuses on "social media analytics platform". These differences matter depending on what you're trying to accomplish.
When to Choose BrightLocal
BrightLocal makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Keyhole
Keyhole is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, BrightLocal lets you get started without pulling out your credit card.
We'd pick: BrightLocal
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Keyhole is built for teams that are leveling up.
We'd pick: Keyhole
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Keyhole takes enterprise seriously.
We'd pick: Keyhole
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with BrightLocal, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated BrightLocal higher (/100). But the community has upvoted Keyhole more (40 votes). Pick your source of truth.
Key Takeaways
What BrightLocal Does Better
- Our recommendation for most use cases
Consider Keyhole If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with BrightLocal. But the honest answer is that "better" depends on your situation. BrightLocal scores higher in our analysis, but Keyhole might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is BrightLocal or Keyhole better?
Based on our analysis, BrightLocal scores higher with high/100. BrightLocal isfreemium while Keyhole is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from BrightLocal to Keyhole easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do BrightLocal and Keyhole offer free trials?
Most software in this category offers free trials or free tiers. BrightLocal is freemium with a free tier.Keyhole is paid with potential trial. Visit their websites for current trial offers.