Builtwith vs SpyFu: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Builtwith and SpyFu side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Builtwith leads on a free plan; SpyFu leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Builtwith
See the tech stack behind any website
Best for you if:
- • You want a free tier before you commit
SpyFu
Competitor SEO and PPC research
Best for you if:
- • You want competitor SEO analysis
| At a Glance | Builtwith | SpyFu |
|---|---|---|
Starts at | Free plan, paid from $295/mo, billed monthly Basic plan | From $29/mo, billed monthly Basic plan |
Category | SEO Tools Competitive Intelligence | SEO Tools Marketing |
Rating | 4.3/5 G2 4.3 · Capterra 4.2 92 reviews | 4.5/5 G2 4.6 · Capterra 4.4 663 reviews |
Free plan | Yes | No |
Watch out for | n/a | Additional users cost $30/month each |
Choose Builtwith or SpyFu?
Choose Builtwith if
- You want a free tier before you commit
- You want technology lookup
- You want good for sales
Choose SpyFu if
- You want competitor SEO analysis
- You want good keyword research
- Budget matters ($29/mo, billed monthly vs $295/mo, billed monthly)
In-Depth Analysis
Builtwith
See the tech stack behind any website
BuiltWith's pricing is fair for its target audience, offering a free extension for basic needs and a significant jump to $295/month for API access.
Strengths
- Pro: Technology lookup
- Pro: Good for sales
- Pro: Browser extension
- Pro: Active development
- Pro: Good data
Weaknesses
- Con: Expensive
- Con: Credit-based
- Con: Limited free tier
- Con: Better alternatives exist
- Con: Privacy concerns
Key features
SpyFu
Competitor SEO and PPC research
SpyFu's pricing is fair for the features offered, especially with the annual discounts.
Watch out
Additional users cost $30/month each
Strengths
- Pro: Competitor SEO analysis
- Pro: Good keyword research
- Pro: Fair pricing
- Pro: Active development
- Pro: Historical data
Weaknesses
- Con: Less data than Ahrefs
- Con: UI dated
- Con: Learning curve
- Con: Data accuracy varies
- Con: Better alternatives exist
Key features
Plans and prices: Builtwith vs SpyFu
| Tool | Plans and prices | Source |
|---|---|---|
| Builtwith |
| builtwith.com/pricing read Sep 28, 2026 |
| SpyFu |
| spyfu.com/pricing read Oct 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Builtwith pricing and SpyFu pricing.
Key Takeaways
Builtwith
- Has a free plan
SpyFu
- Higher user rating: 4.5/5 vs 4.3/5
- Lower entry price: $29/mo, billed monthly vs $295/mo, billed monthly
What the data shows
On the data below, Builtwith leads on a free plan; SpyFu leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- SpyFu has the higher user rating (4.3/5 from 92 reviews for Builtwith, 4.5/5 from 663 reviews for SpyFu).
- SpyFu has the lower entry price: $29/mo, billed monthly (Basic) against $295/mo, billed monthly (Basic) for Builtwith.
- Only Builtwith has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Builtwith and SpyFu compare in 2026?
On the data below, Builtwith leads on a free plan; SpyFu leads on higher user rating and lower entry price. We do not name an overall winner for this pair. SpyFu has the higher user rating (4.3/5 from 92 reviews for Builtwith, 4.5/5 from 663 reviews for SpyFu). SpyFu has the lower entry price: $29/mo, billed monthly (Basic) against $295/mo, billed monthly (Basic) for Builtwith. Only Builtwith has a free plan.
What are Builtwith and SpyFu used for?
Builtwith: See the tech stack behind any website. SpyFu: Competitor SEO and PPC research.
What does Builtwith cost vs SpyFu?
Builtwith's cheapest paid plan is Basic at $295/mo, billed monthly; it also has a free plan. SpyFu's cheapest paid plan is Basic at $29/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 2, 2026.
What's the main difference between Builtwith and SpyFu?
Builtwith's main strength: technology lookup. SpyFu's main strength: competitor SEO analysis.