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Builtwith

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See the tech stack behind any website

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Reviews onG2
61 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Technology lookup

Biggest con

Expensive

TL;DR - Builtwith

  • BuiltWith is a website profiling tool that reveals technology stacks behind any site
  • It identifies CMSs, analytics, e-commerce platforms, and marketing tools
  • Free basic lookups, paid from $295/month for full reports
Pricing: Free plan available
Best for: Growing teams
4.3/5 across review platforms

What is Builtwith?

Editorial review
BuiltWith reveals the technology stack behind any website. CMS, analytics, frameworks, hosting-see what tools sites use by entering their URL. Market researchers identify technology adoption trends. Sales teams find companies using specific technologies. Competitors get reverse-engineered. Anyone who needs to understand what technologies a website uses relies on BuiltWith for comprehensive technology detection.

Available on: Web

how we evaluateSourcebuiltwith.com ↗

Pros & Cons

Pros

  • Technology lookup
  • Good for sales
  • Browser extension
  • Active development
  • Good data

Cons

  • Expensive
  • Credit-based
  • Limited free tier
  • Better alternatives exist
  • Privacy concerns

Ratings Across the Web

4.3(61 reviews)
G261 reviews
4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Technology lookupWebsite profilingLead generationMarket researchAPI accessReports

Pricing Plans

Free Trial

Pricing checked Jul 9, 2026

Free

Free

Extension

  • Basic detection
  • Browser extension
  • Tech lookup
Most Popular

Basic

$295/month

API

  • API access
  • 5K lookups
  • Tech reports
Calculate your costView full pricing

How Builtwith's pricing compares

At $295/mo, Builtwith is the most premium of its 3 direct competitors.

SpyFu
$29
Wappalyzer
$99
Similarweb
$125
Builtwith
$295

Entry paid plan, monthly. Pricing checked Jul 9, 2026.

Reviews

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4.3/5

Across 61 verified user reviews on G2

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Best Builtwith Alternatives

Top alternatives based on features, pricing, and user needs.

Similarweb logo
SimilarwebPaid

Unlock competitor traffic and digital marketing strategies

4.4
SpyFu logo
SpyFuPaid

Competitor SEO and PPC research

4.6
Wappalyzer logo
WappalyzerFreemium

Technology profiler for websites

4.8
See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Builtwith vs SimilarwebHead-to-head: features, pricing, who winsBuiltwith vs SpyFuHead-to-head: features, pricing, who winsBuiltwith vs WappalyzerHead-to-head: features, pricing, who wins

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Builtwith FAQ

How does BuiltWith help market researchers?

BuiltWith enables market researchers to identify technology adoption trends by revealing the technology stack behind any website. This allows them to understand which tools and platforms are being utilized across different industries or market segments.

Which teams benefit most from using BuiltWith?

Sales teams can significantly benefit from BuiltWith by finding companies that use specific technologies, which helps in targeting prospects more effectively. Additionally, competitive intelligence teams can use it to reverse-engineer competitor websites and understand their underlying technology choices.

How does BuiltWith compare to Wappalyzer?

BuiltWith, like Wappalyzer, provides technology lookup capabilities for websites. BuiltWith is noted for its good data and active development, offering comprehensive technology detection by entering a URL.

What kind of limitations should users be aware of with BuiltWith?

Users should be aware that BuiltWith can be expensive and operates on a credit-based system, which might limit extensive usage. There is also a limited free tier, and some users may have privacy concerns regarding its data collection.

Does BuiltWith include a free tier?

Yes, BuiltWith is available on a free tier, allowing users to access some functionality without cost. For more extensive usage and additional features, paid plans are offered.

Can BuiltWith identify a website's content management system?

Yes, BuiltWith can identify a website's Content Management System (CMS) as part of its technology stack analysis. It reveals various tools including analytics, frameworks, and hosting providers used by websites.

Source: builtwith.com

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