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Builtwith

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See the tech stack behind any website

From $295/mo (free plan available)
Freemium Web Analytics Competitive Intelligence SEO Tools
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Reviews on G2 Capterra
92 reviews tracked

The Bottom Line

Price
From $295/mo (free plan available). Compare plans

Key facts

  • BuiltWith is a website profiling tool that reveals technology stacks behind any site
  • It identifies CMSs, analytics, e-commerce platforms, and marketing tools
  • Offers paid plans for comprehensive reports

Pros

  • Technology lookup
  • Good for sales
  • Browser extension
  • Active development
  • Good data

Cons

  • Expensive
  • Credit-based
  • Limited free tier
  • Better alternatives exist
  • Privacy concerns

What is Builtwith?

Editorial review
BuiltWith reveals the technology stack behind any website. CMS, analytics, frameworks, hosting-see what tools sites use by entering their URL. Market researchers identify technology adoption trends. Sales teams find companies using specific technologies. Competitors get reverse-engineered. Anyone who needs to understand what technologies a website uses relies on BuiltWith for comprehensive technology detection.

Available on: Web

how we evaluate Source builtwith.com ↗

Ratings Across the Web

4.3 (92 reviews)

Builtwith holds an aggregate rating of 4.3 out of 5 from 92 reviews across G2 and Capterra, last checked September 17, 2026.

G2 63 reviews
4.3/5
Capterra 29 reviews
4.2/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Technology lookup
  • Website profiling
  • Lead generation
  • Market research
  • API access
  • Reports

Pricing Plans

Free Trial

Pricing checked Sep 28, 2026

Builtwith plans and prices, checked September 2026
PlanPriceDetails
Free

$0

Extension

  • Basic detection
  • Browser extension
  • Tech lookup
Basic Popular

$295/month

API

  • API access
  • 5K lookups
  • Tech reports
Calculate your cost View full pricing

Is Builtwith worth the price?

Good value

BuiltWith's pricing is fair for its target audience, offering a free extension for basic needs and a significant jump to $295/month for API access.

The free tier is generous for casual users, while the Basic plan is expensive for small businesses but standard for data-intensive operations. It's best for developers and market researchers needing extensive technology data.

Full Builtwith pricing: every plan, hidden costs and alternatives

How Builtwith's pricing compares

At $295/mo, billing unit not specified, Builtwith is the most premium of its 3 comparable direct competitors.

SpyFu
$29
Wappalyzer
$99
Similarweb
$125
Builtwith
$295

Entry paid plan, monthly. Pricing checked Sep 28, 2026.

Reviews

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4.3/5

Across 92 verified user reviews on G2, Capterra

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Best Builtwith Alternatives

Top alternatives based on features, pricing, and user needs.

Similarweb logo
Similarweb Paid

Unlock competitor traffic and digital marketing strategies

4.5
SpyFu logo
SpyFu Paid

Competitor SEO and PPC research

4.5
Wappalyzer logo
Wappalyzer Freemium

Technology profiler for websites

4.6
See all web analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Builtwith vs Similarweb Head-to-head: features, pricing, who wins Builtwith vs SpyFu Head-to-head: features, pricing, who wins Builtwith vs Wappalyzer Head-to-head: features, pricing, who wins

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Builtwith FAQ

How does BuiltWith help market researchers?

BuiltWith enables market researchers to identify technology adoption trends by revealing the technology stack behind any website. This allows them to understand which tools and platforms are being utilized across different industries or market segments.

Which teams benefit most from using BuiltWith?

Sales teams can significantly benefit from BuiltWith by finding companies that use specific technologies, which helps in targeting prospects more effectively. Additionally, competitive intelligence teams can use it to reverse-engineer competitor websites and understand their underlying technology choices.

How does BuiltWith compare to Wappalyzer?

BuiltWith, like Wappalyzer, provides technology lookup capabilities for websites. BuiltWith is noted for its good data and active development, offering comprehensive technology detection by entering a URL.

What kind of limitations should users be aware of with BuiltWith?

Users should be aware that BuiltWith can be expensive and operates on a credit-based system, which might limit extensive usage. There is also a limited free tier, and some users may have privacy concerns regarding its data collection.

Does BuiltWith include a free tier?

Yes, BuiltWith is available on a free tier, allowing users to access some functionality without cost. For more extensive usage and additional features, paid plans are offered.

Can BuiltWith identify a website's content management system?

Yes, BuiltWith can identify a website's Content Management System (CMS) as part of its technology stack analysis. It reveals various tools including analytics, frameworks, and hosting providers used by websites.

Source: builtwith.com

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