Campaign Monitor vs Loops: Which is Better in 2026?
Choosing between Campaign Monitor and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Loops wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is ZeroBounce. Pick Campaign Monitor if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Campaign Monitor
Email marketing for growing businesses
Best for you if:
- • Campaign Monitor is an email marketing platform that offers tools for creating, sending, and analyzing email campaigns.
- • It features a drag-and-drop email builder, marketing automation with a visual journey designer, and new AI-powered capabilities for performance optimization and audience building.
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Best for you if:
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
| At a Glance |  Campaign Monitor |  Loops |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.2/5 | - |
Free plan | Yes | Yes |
Choose Campaign Monitor or Loops?
Choose Campaign Monitor if
Email marketing for growing businesses
- Beautiful templates
- Easy drag-and-drop
- Good analytics
Choose Loops if
SaaS email platform for transactional, marketing, and product-triggered messages
- Beautiful emails
- SaaS-focused
- Modern UX
| Feature | Campaign Monitor | Loops |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.2/5 1,459 reviews | No ratings yet |
| Categories | Email MarketingMarketing Automation | Email MarketingTransactional Email |
In-Depth Analysis
Campaign Monitor
Email marketing for growing businesses
Campaign Monitor's pricing starts fairly with a generous Free tier and a competitive Lite tier at $12/month.
Strengths
- +Beautiful templates
- +Easy drag-and-drop
- +Good analytics
- +Brand consistency
Weaknesses
- -Limited automation triggers
- -Per-campaign pricing confusing
- -Basic segmentation
Key features
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Loops offers a fair pricing structure, especially with its generous Free tier for up to 1K contacts.
Watch out
Overage fees for contacts/sends beyond tier limits
Strengths
- +Beautiful emails
- +SaaS-focused
- +Modern UX
Weaknesses
- -Newer platform
Key features
Pricing: Campaign Monitor vs Loops
| Plan | Campaign Monitor | Loops |
|---|---|---|
| Tier 1 | $0 Free | Free Free |
| Tier 2 | $12 Lite | $25 month Starter |
| Tier 3 | $29 Essentials | $49 month Growth |
| Tier 4 | $159 Premier | N/A |
| Tier 5 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Campaign Monitor pricing and Loops pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Campaign Monitor
Want the highest-rated option?
Campaign Monitor is rated 4.2/5. Loops has no ratings yet.
Go with: Campaign Monitor
Value user reviews?
Campaign Monitor: 1,459 reviews (4.2/5). Loops: no ratings yet.
Go with: Campaign Monitor
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Campaign Monitor is rated 4.2/5; Loops has no ratings yet.
Key Takeaways
Loops
- Free tier available
- Our pick for this comparison
Campaign Monitor
- Choose if you want email marketing for growing businesses
The Bottom Line
Loops wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is ZeroBounce.
Frequently Asked Questions
Is Campaign Monitor or Loops better?
Loops is rated in our evaluation. Both are freemium.
What are Campaign Monitor and Loops used for?
Campaign Monitor: Email marketing for growing businesses. Loops: SaaS email platform for transactional, marketing, and product-triggered messages.
What does Campaign Monitor cost vs Loops?
Campaign Monitor is freemium (free tier + paid plans). Loops is freemium (free tier + paid plans). Visit their websites for detailed pricing.