Campaign Monitor vs Loops: Which Should You Choose in 2026?
Choosing between Campaign Monitor and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated March 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Campaign Monitor
Email marketing for growing businesses
Best for you if:
- 0
- • Campaign Monitor is an email marketing platform that offers tools for creating, sending, and analyzing email campaigns.
- • It features a drag-and-drop email builder, marketing automation with a visual journey designer, and new AI-powered capabilities for performance optimization and audience building.
Loops
Email for SaaS
Best for you if:
- 0
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
| At a Glance |  Campaign Monitor |  Loops |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | — | — |
| Feature | Campaign Monitor | Loops |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 161 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Campaign Monitor and Loops Compare
Campaign Monitor
Email marketing for growing businesses
Free tier available
Loops
Email for SaaS
Free tier available
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Campaign Monitor
Want the highest-rated option?
Neither has user reviews yet.
Go with: Campaign Monitor
Value user reviews?
Neither has user reviews yet.
Go with: Campaign Monitor
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Campaign Monitor
- 0
- More community upvotes (161)
- Free tier available
- Our pick for this comparison
Loops
The Bottom Line
Campaign Monitor is our pick.
Frequently Asked Questions
Is Campaign Monitor or Loops better?
Campaign Monitor is rated high in our evaluation. Both are freemium.
What are Campaign Monitor and Loops used for?
Campaign Monitor: Email marketing for growing businesses. Loops: Email for SaaS.
What does Campaign Monitor cost vs Loops?
Campaign Monitor is freemium (free tier + paid plans). Loops is freemium (free tier + paid plans). Visit their websites for detailed pricing.