Campaign Monitor vs Loops: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Campaign Monitor and Loops side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Campaign Monitor leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Campaign Monitor
Email marketing for growing businesses
Best for you if:
- • You want beautiful templates
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Best for you if:
- • You want beautiful emails
| At a Glance | Campaign Monitor | Loops |
|---|---|---|
Starts at | Free plan, paid from $12/mo, billed monthly Lite plan | Free plan, paid from $25/mo, billed monthly Starter plan |
Category | Email Marketing Marketing Automation | Email Email Marketing |
Rating | 4.2/5 G2 4.1 · Capterra 4.5 · Trustpilot 3.8 1,459 reviews | 4.6/5 G2 4.6 9 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Overage fees for contacts/sends beyond tier limits |
Choose Campaign Monitor or Loops?
Choose Campaign Monitor if
- You want beautiful templates
- You want easy drag-and-drop
- Budget matters ($12/mo, billed monthly vs $25/mo, billed monthly)
- You work in email marketing, not email
Choose Loops if
- You want beautiful emails
- You want SaaS-focused
- You work in email, not email marketing
In-Depth Analysis
Campaign Monitor
Email marketing for growing businesses
Campaign Monitor's pricing starts fairly with a generous Free tier and a competitive Lite tier at $12/month.
Strengths
- Pro: Beautiful templates
- Pro: Easy drag-and-drop
- Pro: Good analytics
- Pro: Brand consistency
Weaknesses
- Con: Limited automation triggers
- Con: Per-campaign pricing confusing
- Con: Basic segmentation
Key features
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Loops offers a fair pricing structure, especially with its generous Free tier for up to 1K contacts.
Watch out
Overage fees for contacts/sends beyond tier limits
Strengths
- Pro: Beautiful emails
- Pro: SaaS-focused
- Pro: Modern UX
Weaknesses
- Con: Newer platform
Key features
Plans and prices: Campaign Monitor vs Loops
| Tool | Plans and prices | Source |
|---|---|---|
| Campaign Monitor |
| campaignmonitor.com/pricing read Oct 18, 2026 |
| Loops |
| loops.so/pricing read Oct 19, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Campaign Monitor pricing and Loops pricing.
Key Takeaways
Campaign Monitor
- Lower entry price: $12/mo, billed monthly vs $25/mo, billed monthly
Loops
- Choose if you want SaaS email platform for transactional, marketing, and product-triggered messages
What the data shows
On the data below, Campaign Monitor leads on lower entry price. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.2/5 from 1,459 reviews for Campaign Monitor, 4.6/5 from 9 reviews for Loops; we compare ratings only above 20 reviews on both sides).
- Campaign Monitor has the lower entry price: $12/mo, billed monthly (Lite) against $25/mo, billed monthly (Starter) for Loops.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Campaign Monitor and Loops compare in 2026?
On the data below, Campaign Monitor leads on lower entry price. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.2/5 from 1,459 reviews for Campaign Monitor, 4.6/5 from 9 reviews for Loops; we compare ratings only above 20 reviews on both sides). Campaign Monitor has the lower entry price: $12/mo, billed monthly (Lite) against $25/mo, billed monthly (Starter) for Loops. Both have a free plan.
What are Campaign Monitor and Loops used for?
Campaign Monitor: Email marketing for growing businesses. Loops: SaaS email platform for transactional, marketing, and product-triggered messages.
What does Campaign Monitor cost vs Loops?
Campaign Monitor's cheapest paid plan is Lite at $12/mo, billed monthly; it also has a free plan. Loops's cheapest paid plan is Starter at $25/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 19, 2026.
What's the main difference between Campaign Monitor and Loops?
Campaign Monitor's main strength: beautiful templates. Loops's main strength: beautiful emails.