Clay vs Expandi: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Clay and Expandi side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Clay leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You want a free tier before you commit
Expandi
Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
Best for you if:
- • You want a tool that enhances outreach with personalized videos and GIFs for higher engagement
| At a Glance | Clay | Expandi |
|---|---|---|
Starts at | Free plan, paid from $167/mo flat, billed monthly Launch plan | From $99/seat/mo, billed monthly Business plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Engagement |
Rating | 4.6/5 G2 4.6 228 reviews | 4.3/5 G2 4.3 · Capterra 4.4 191 reviews |
Free plan | Yes | No |
Watch out for | Credit overages not detailed | Video personalization requires a paid add-on with Senspark. |
Choose Clay or Expandi?
Choose Clay if
- You want a free tier before you commit
Choose Expandi if
- You want a tool that enhances outreach with personalized videos and GIFs for higher engagement
- You want a tool that provides robust features for agencies, including white-labeling and client management
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- Pro: 100+ data sources
- Pro: AI research agent
- Pro: Powerful workflows
Weaknesses
- Con: Can get expensive
Key features
Expandi
Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
Expandi's Business tier at $99 per seat per month ($79 when paid annually) is fair for the extensive feature set offered, especially considering the cloud-based nature and safety features.
Watch out
Video personalization requires a paid add-on with Senspark.
Strengths
- Pro: Enhances outreach with personalized videos and GIFs for higher engagement.
- Pro: Provides robust features for agencies, including white-labeling and client management.
- Pro: Ensures account safety with smart algorithms and warm-up features.
- Pro: Offers detailed analytics to optimize campaign performance.
Weaknesses
- Con: Video and GIF personalization requires an additional cost.
- Con: No free tier, only a 7-day free trial.
Key features
Plans and prices: Clay vs Expandi
| Tool | Plans and prices | Source |
|---|---|---|
| Clay |
| clay.com/pricing read Nov 9, 2026 |
| Expandi |
| expandi.io/pricing read Nov 12, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Clay pricing and Expandi pricing.
Key Takeaways
Clay
- Higher user rating: 4.6/5 vs 4.3/5
- Has a free plan
Expandi
- Choose Expandi if you want to automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts
What the data shows
On the data below, Clay leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- Clay has the higher user rating (4.6/5 from 228 reviews for Clay, 4.3/5 from 191 reviews for Expandi).
- Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Expandi $99/seat/mo, billed monthly.
- Only Clay has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Clay and Expandi compare in 2026?
On the data below, Clay leads on higher user rating and a free plan. We do not name an overall winner for this pair. Clay has the higher user rating (4.6/5 from 228 reviews for Clay, 4.3/5 from 191 reviews for Expandi). Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Expandi $99/seat/mo, billed monthly. Only Clay has a free plan.
What are Clay and Expandi used for?
Clay: Supercharge sales & marketing with enriched lead data. Expandi: Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
What does Clay cost vs Expandi?
Clay's cheapest paid plan is Launch at $167/mo flat, billed monthly; it also has a free plan. Expandi's cheapest paid plan is Business at $99/seat/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between Clay and Expandi?
Clay's main strength: 100+ data sources. Expandi's main strength: enhances outreach with personalized videos and GIFs for higher engagement.
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