Clay vs Hunter: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Clay and Hunter side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Hunter
Email finder and verification for outreach
| At a Glance | Clay | Hunter |
|---|---|---|
Starts at | Free plan, paid from $167/mo flat, billed monthly Launch plan | Free plan, paid from $34/mo flat, billed yearly Starter plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales |
Rating | 4.6/5 G2 4.6 228 reviews | 4.4/5 G2 4.4 654 reviews |
Free plan | Yes | Yes |
Watch out for | Credit overages not detailed | Monthly billing costs about 30% more than yearly |
Choose Clay or Hunter?
Choose Clay if
- You need lead generation features specifically.
Choose Hunter if
- You need lead generation features specifically.
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- Pro: 100+ data sources
- Pro: AI research agent
- Pro: Powerful workflows
Weaknesses
- Con: Can get expensive
Key features
Hunter
Email finder and verification for outreach
Hunter has a free plan, then Starter at $34/month billed yearly ($49 monthly), Growth at $104 ($149 monthly) and Scale at $209 ($299 monthly).
Watch out
Monthly billing costs about 30% more than yearly
Strengths
- Pro: Good email finder
- Pro: Domain search
- Pro: Verification included
- Pro: Chrome extension
- Pro: Good accuracy
Weaknesses
- Con: Credit based
- Con: Limited free tier
- Con: Data not always current
- Con: GDPR concerns
- Con: Better for B2B
Key features
Plans and prices: Clay vs Hunter
| Tool | Plans and prices | Source |
|---|---|---|
| Clay |
| clay.com/pricing read Nov 1, 2026 |
| Hunter |
| hunter.io/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Clay pricing and Hunter pricing.
Key Takeaways
Clay
- Worth considering for lead generation
Hunter
- Worth considering for lead generation
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 228 reviews for Clay, 4.4/5 from 654 reviews for Hunter).
- Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Hunter $34/mo flat, billed yearly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Clay and Hunter compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 228 reviews for Clay, 4.4/5 from 654 reviews for Hunter). Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Hunter $34/mo flat, billed yearly. Both have a free plan.
What are Clay and Hunter used for?
Clay: Supercharge sales & marketing with enriched lead data. Hunter: Email finder and verification for outreach.
What does Clay cost vs Hunter?
Clay's cheapest paid plan is Launch at $167/mo flat, billed monthly; it also has a free plan. Hunter's cheapest paid plan is Starter at $34/mo flat, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Clay and Hunter?
Clay's main strength: 100+ data sources. Hunter's main strength: good email finder.
Spotted an outdated price or a wrong fact? Suggest a correction: we check it against the vendor's own page. Work for one of these vendors? Claim your listing to update it yourself.