Clay vs Warmly: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Clay and Warmly side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Clay leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You want a free tier before you commit
Warmly
Identify high-intent website visitors and engage them with personalized offers and live video chat.
Best for you if:
- • You want creates personalized website experiences to increase conversions
| At a Glance | Clay | Warmly |
|---|---|---|
Starts at | Free plan, paid from $167/mo flat, billed monthly Launch plan | Not published |
Category | Lead Generation Sales Intelligence | Lead Generation Live Chat |
Rating | 4.6/5 G2 4.6 228 reviews | n/a |
Free plan | Yes | No |
Watch out for | Credit overages not detailed | n/a |
Choose Clay or Warmly?
Choose Clay if
- You want a free tier before you commit
- You want 100+ data sources
- You want AI research agent
Choose Warmly if
- You want creates personalized website experiences to increase conversions
- You want provides deep insights into visitor intent and behavior
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- Pro: 100+ data sources
- Pro: AI research agent
- Pro: Powerful workflows
Weaknesses
- Con: Can get expensive
Key features
Warmly
Identify high-intent website visitors and engage them with personalized offers and live video chat.
Warmly's pricing is on the higher end, with the TAM tier starting at $15,000 per year and INBOUND at $30,000 per year.
Strengths
- Pro: Creates personalized website experiences to increase conversions.
- Pro: Provides deep insights into visitor intent and behavior.
- Pro: Streamlines lead engagement with real-time communication tools.
- Pro: Integrates with existing sales and marketing tools for a unified view.
- Pro: Requires no coding or design skills for pop-up creation.
Weaknesses
- Con: No free option is available.
- Con: Requires integration with existing GTM tools for full functionality.
Key features
Plans and prices: Clay vs Warmly
| Tool | Plans and prices | Source |
|---|---|---|
| Clay |
| clay.com/pricing read Nov 1, 2026 |
| Warmly |
| warmly.ai/pricing read Oct 27, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Clay pricing and Warmly pricing.
Key Takeaways
Clay
- Has a free plan
Warmly
- Choose if you want identify high-intent website visitors and engage them with personalized offers and live video chat
What the data shows
On the data below, Clay leads on a free plan. We do not name an overall winner for this pair.
- Only Clay has a published user rating (4.6/5 from 228 reviews); Warmly has none we can show.
- Clay starts at $167/mo flat, billed monthly; Warmly has no public paid plan price on file.
- Only Clay has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Clay and Warmly compare in 2026?
On the data below, Clay leads on a free plan. We do not name an overall winner for this pair. Only Clay has a published user rating (4.6/5 from 228 reviews); Warmly has none we can show. Clay starts at $167/mo flat, billed monthly; Warmly has no public paid plan price on file. Only Clay has a free plan.
What are Clay and Warmly used for?
Clay: Supercharge sales & marketing with enriched lead data. Warmly: Identify high-intent website visitors and engage them with personalized offers and live video chat.
What does Clay cost vs Warmly?
Clay's cheapest paid plan is Launch at $167/mo flat, billed monthly; it also has a free plan. Warmly has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Clay and Warmly?
Clay's main strength: 100+ data sources. Warmly's main strength: creates personalized website experiences to increase conversions.