DealerClick vs Microsoft Dynamics 365: Which is Better in 2026?
Choosing between DealerClick and Microsoft Dynamics 365 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: DealerClick is our overall pick for CRM workflows. Pick Microsoft Dynamics 365 if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
DealerClick
Comprehensive dealer management system for auto, RV, and powersports dealerships.
Best for you if:
- • All-in-one cloud-based DMS for auto, RV, and powersports dealerships.
- • Supports diverse deal structures including BHPH, LHPH, Leasing, and Rent to Own.
Microsoft Dynamics 365
Enterprise CRM and ERP cloud solution
Best for you if:
- • Microsoft Dynamics 365 is an AI-driven suite of CRM and ERP business applications.
- • It aims to transform operations, improve customer experiences, and increase productivity through intelligent automation and insights.
| At a Glance |  DealerClick |  Microsoft Dynamics 365 |
|---|---|---|
Starts at | Custom | $65/moSales Professional |
Best For | CRM | CRM |
Rating | - | 4.1/5 |
Free plan | No | No |
Choose DealerClick or Microsoft Dynamics 365?
Choose DealerClick if
Comprehensive dealer management system for auto, RV, and powersports dealerships.
- Comprehensive all-in-one solution reduces need for multiple software vendors.
- Cloud-based accessibility allows management from any device, anywhere.
- Supports a wide range of deal structures, including complex in-house financing options.
Choose Microsoft Dynamics 365 if
Enterprise CRM and ERP cloud solution
- Utilizes AI-driven agents across CRM and ERP applications to enhance business processes and innovation.
- Offers a comprehensive suite of applications covering sales, service, finance, supply chain, and project operations.
- Provides significant cost savings, with one customer reporting a 40% reduction in total cost of ownership compared to previous solutions.
| Feature | DealerClick | Microsoft Dynamics 365 |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | No ratings yet | ★4.1/5 7,165 reviews |
| Categories | CRMInventory Management | CRMSales |
In-Depth Analysis
DealerClick
Comprehensive dealer management system for auto, RV, and powersports dealerships.
Strengths
- +Comprehensive all-in-one solution reduces need for multiple software vendors.
- +Cloud-based accessibility allows management from any device, anywhere.
- +Supports a wide range of deal structures, including complex in-house financing options.
- +Integrated credit pulling and compliance features simplify regulatory adherence.
- +Customization options allow the DMS to be tailored to specific dealership needs.
Weaknesses
- -Specific pricing details are not publicly available, requiring a demo or contact.
- -While comprehensive, the breadth of features might have a learning curve for new users.
Key features
Microsoft Dynamics 365
Enterprise CRM and ERP cloud solution
Strengths
- +Utilizes AI-driven agents across CRM and ERP applications to enhance business processes and innovation.
- +Offers a comprehensive suite of applications covering sales, service, finance, supply chain, and project operations.
- +Provides significant cost savings, with one customer reporting a 40% reduction in total cost of ownership compared to previous solutions.
- +Improves operational efficiency and productivity through generative AI, automation, IoT, and Mixed Reality capabilities.
- +Highly flexible and adaptable, allowing businesses to customize solutions with apps from Microsoft Marketplace to meet specific industry needs.
Weaknesses
- -The extensive range of applications and features might lead to a steep learning curve for new users.
- -Implementation and integration with existing systems could be complex and require significant resources.
- -Pricing structures are not immediately transparent and require exploring different options for each application, potentially leading to unexpected costs.
Key features
Pricing: DealerClick vs Microsoft Dynamics 365
| Plan | DealerClick | Microsoft Dynamics 365 |
|---|---|---|
| Tier 1 | one low price DMS System | $65 Sales Professional |
| Tier 2 | N/A | $105 Sales Enterprise |
| Tier 3 | N/A | $70 Business Central Essentials |
| Tier 4 | N/A | $100 Business Central Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on DealerClick pricing and Microsoft Dynamics 365 pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: DealerClick
Want the highest-rated option?
Microsoft Dynamics 365 is rated 4.1/5. DealerClick has no ratings yet.
Go with: Microsoft Dynamics 365
Value user reviews?
DealerClick: no ratings yet. Microsoft Dynamics 365: 7,165 reviews (4.1/5).
Go with: Microsoft Dynamics 365
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Microsoft Dynamics 365 is rated 4.1/5; DealerClick has no ratings yet.
Key Takeaways
DealerClick
- Our pick for this comparison
Microsoft Dynamics 365
- Choose if you want enterprise CRM and ERP cloud solution
The Bottom Line
DealerClick is our pick.
Frequently Asked Questions
Is DealerClick or Microsoft Dynamics 365 better?
DealerClick is rated in our evaluation. Both are paid.
What are DealerClick and Microsoft Dynamics 365 used for?
DealerClick: Comprehensive dealer management system for auto, RV, and powersports dealerships.. Microsoft Dynamics 365: Enterprise CRM and ERP cloud solution.
What does DealerClick cost vs Microsoft Dynamics 365?
DealerClick is a paid tool. Microsoft Dynamics 365 is a paid tool. Visit their websites for detailed pricing.