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Eloqua vs Mautic: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Eloqua and Mautic side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Mautic leads on higher user rating. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 665 user reviews compared Pricing checked Oct 22, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Eloqua

Enterprise marketing automation by Oracle

Best for you if:

  • • You want extremely powerful campaign orchestration for complex B2B funnels

Mautic

The world's largest open-source marketing automation platform for true data sovereignty.

Best for you if:

  • • You want open-source nature provides no vendor lock-in and true data sovereignty
At a glance: Eloqua vs Mautic
At a Glance
Eloqua Eloqua
Mautic Mautic
Starts at
Not published
From $267.30/mo, billed monthly Mautic Essential plan
Category
Marketing Automation Email Marketing
Marketing Automation Email Marketing
Rating
3.9/5 G2 3.9 · Capterra 4.0 641 reviews 4.6/5 G2 4.6 · Capterra 4.5 24 reviews
Free plan
No No
Watch out for
Implementation and onboarding services n/a

Choose Eloqua or Mautic?

Eloqua

Choose Eloqua if

  • You want extremely powerful campaign orchestration for complex B2B funnels
  • You want deep CRM integration with Salesforce, Oracle CX, and Microsoft
Mautic

Choose Mautic if

  • You want open-source nature provides no vendor lock-in and true data sovereignty
  • You want highly customizable and extendable through plugins and API

In-Depth Analysis

Eloqua Eloqua

Enterprise marketing automation by Oracle

Fair value

It's best suited for large organizations with complex marketing needs and substantial budgets.

Watch out

Implementation and onboarding services

Strengths

  • Pro: Extremely powerful campaign orchestration for complex B2B funnels
  • Pro: Deep CRM integration with Salesforce, Oracle CX, and Microsoft
  • Pro: Sophisticated lead scoring across multiple models simultaneously
  • Pro: Enterprise-grade security on Oracle Cloud Infrastructure
  • Pro: Extensive marketplace with 500+ prebuilt connectors

Weaknesses

  • Con: Steep learning curve requiring dedicated admin resources
  • Con: Enterprise pricing puts it out of reach for SMBs
  • Con: UI feels dated compared to newer marketing automation tools
  • Con: Implementation and onboarding can take months
  • Con: Overkill for companies with simple email marketing needs

Key features

Multi-channel campaign orchestration with drag-and-drop canvas AI-powered audience segmentation and send-time intelligence Real-time multi-model lead and account scoring Dynamic content personalization for emails, landing pages, and forms Account-based marketing with engagement scoring Closed-loop attribution with 70+ prebuilt reports

Mautic Mautic

The world's largest open-source marketing automation platform for true data sovereignty.

Fair value

Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.

Strengths

  • Pro: Open-source nature provides no vendor lock-in and true data sovereignty.
  • Pro: Highly customizable and extendable through plugins and API.
  • Pro: Unlimited users with role access control at no extra cost.
  • Pro: Strong focus on data privacy and compliance.
  • Pro: Vibrant community support and resources.

Weaknesses

  • Con: Self-hosting requires technical expertise for setup and maintenance.
  • Con: May require reliance on third-party partners for managed hosting or advanced support.
  • Con: The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.

Key features

Intuitive drag-and-drop campaign builder Powerful email and landing page builder Lead nurturing and scoring Web tracking and analytics Privacy-focused by default (GDPR, CCPA compliance) Powerful REST API for integrations

Plans and prices: Eloqua vs Mautic

Plans and prices of Eloqua and Mautic, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Eloqua No plan prices on file oracle.com/cx/marketing/automation read Sep 30, 2026
Mautic
  • Mautic Essential: $267.30/mo, billed monthly
  • Mautic Professional: Custom pricing
  • Mautic Enterprise: Custom pricing
mautic.org/pricing read Oct 22, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Eloqua pricing and Mautic pricing.

Key Takeaways

Eloqua

  • Choose if you want enterprise marketing automation by Oracle

Mautic

  • Higher user rating: 4.6/5 vs 3.9/5

What the data shows

On the data below, Mautic leads on higher user rating. We do not name an overall winner for this pair.

  • Mautic has the higher user rating (3.9/5 from 641 reviews for Eloqua, 4.6/5 from 24 reviews for Mautic).
  • Mautic starts at $267.30/mo, billed monthly; Eloqua has no public paid plan price on file.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Eloqua and Mautic compare in 2026?

On the data below, Mautic leads on higher user rating. We do not name an overall winner for this pair. Mautic has the higher user rating (3.9/5 from 641 reviews for Eloqua, 4.6/5 from 24 reviews for Mautic). Mautic starts at $267.30/mo, billed monthly; Eloqua has no public paid plan price on file.

What are Eloqua and Mautic used for?

Eloqua: Enterprise marketing automation by Oracle. Mautic: The world's largest open-source marketing automation platform for true data sovereignty.

What does Eloqua cost vs Mautic?

Eloqua has no public paid-plan price on file. Mautic's cheapest paid plan is Mautic Essential at $267.30/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 22, 2026.

What's the main difference between Eloqua and Mautic?

Eloqua's main strength: extremely powerful campaign orchestration for complex B2B funnels. Mautic's main strength: open-source nature provides no vendor lock-in and true data sovereignty.

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