EWWW vs Smush: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for EWWW and Smush side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Smush leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
EWWW
Supercharge your website speed with premium image optimization and performance enhancements.
Best for you if:
- • You want significantly improves website load times
Smush
Optimize, compress, and lazy load images for WordPress to boost site performance and SEO.
Best for you if:
- • You want significantly improves website loading speed and performance
| At a Glance | EWWW | Smush |
|---|---|---|
Starts at | From $8/mo, billed monthly Standard plan | From $2.50/mo Basic plan |
Category | Image Editing Developer Tools | Image Editing Developer Tools |
Rating | 4.3/5 G2 4.4 · Trustpilot 3.8 · SourceForge 5.0 26 reviews | n/a |
Free plan | No | No |
Watch out for | Additional bandwidth on Infinite tier at $0.065/GB | CDN/backup limits could incur overages |
Choose EWWW or Smush?
Choose EWWW if
- You want significantly improves website load times
- You want offers both free and premium compression options
Choose Smush if
- You want significantly improves website loading speed and performance
- You want enhances Google PageSpeed scores and SEO
- Budget matters ($2.50/mo vs $8/mo, billed monthly)
In-Depth Analysis
EWWW
Supercharge your website speed with premium image optimization and performance enhancements.
EWWW's pricing is quite competitive, especially the Standard tier at $8/month for unlimited images and sites, which is generous.
Watch out
Additional bandwidth on Infinite tier at $0.065/GB
Strengths
- Pro: Significantly improves website load times
- Pro: Offers both free and premium compression options
- Pro: Compatible with many third-party providers and WordPress hosts
- Pro: Includes CDN and performance optimization features beyond just images
- Pro: Provides excellent customer support, with priority for paying customers
Weaknesses
- Con: Certain free features (like lossless PNG/GIF/SVG compression) depend on web host support for local compression
- Con: SWIS Performance plugin is WordPress-only
- Con: Bandwidth limits on paid plans, with overage charges for the highest tier
Key features
Smush
Optimize, compress, and lazy load images for WordPress to boost site performance and SEO.
The pricing for Smush is quite generous, especially for the lower tiers.
Watch out
CDN/backup limits could incur overages
Strengths
- Pro: Significantly improves website loading speed and performance
- Pro: Enhances Google PageSpeed scores and SEO
- Pro: Comprehensive image optimization features including CDN and next-gen formats
- Pro: Compatible with all WordPress plugins, themes, and builders
- Pro: Included with a suite of other premium WPMU DEV plugins
Weaknesses
- Con: Requires a paid WPMU DEV membership for full Pro features
- Con: CDN bandwidth is limited by plan tier
Key features
Plans and prices: EWWW vs Smush
| Tool | Plans and prices | Source |
|---|---|---|
| EWWW |
| ewww.io/plans read Nov 2, 2026 |
| Smush |
| wpmudev.com/pricing read Oct 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on EWWW pricing and Smush pricing.
Key Takeaways
EWWW
- Choose if you want supercharge your website speed with premium image optimization and performance enhancements
Smush
- Lower entry price: $2.50/mo vs $8/mo, billed monthly
What the data shows
On the data below, Smush leads on lower entry price. We do not name an overall winner for this pair.
- Only EWWW has a published user rating (4.3/5 from 26 reviews); Smush has none we can show.
- Smush has the lower entry price: $2.50/mo (Basic) against $8/mo, billed monthly (Standard) for EWWW.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do EWWW and Smush compare in 2026?
On the data below, Smush leads on lower entry price. We do not name an overall winner for this pair. Only EWWW has a published user rating (4.3/5 from 26 reviews); Smush has none we can show. Smush has the lower entry price: $2.50/mo (Basic) against $8/mo, billed monthly (Standard) for EWWW.
What are EWWW and Smush used for?
EWWW: Supercharge your website speed with premium image optimization and performance enhancements. Smush: Optimize, compress, and lazy load images for WordPress to boost site performance and SEO.
What does EWWW cost vs Smush?
EWWW's cheapest paid plan is Standard at $8/mo, billed monthly. Smush's cheapest paid plan is Basic at $2.50/mo. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between EWWW and Smush?
EWWW's main strength: significantly improves website load times. Smush's main strength: significantly improves website loading speed and performance.