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Ghost vs Keila: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Ghost and Keila side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Ghost leads on a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 264 user reviews compared Pricing checked Oct 14, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Ghost

Professional publishing platform

Best for you if:

  • • You want a free tier before you commit

Keila

Open-source email newsletter tool for easy and reliable campaign management.

Best for you if:

  • • You want 100% Open Source, offering full control and no vendor lock-in
At a glance: Ghost vs Keila
At a Glance
Ghost Ghost
Keila Keila
Starts at
Free plan, paid from $18/mo, billed yearly Starter plan
From $8.56/mo, billed monthly Keila XS plan
Category
CMS Blogging Platforms
Email Marketing Newsletter Tools
Rating
3.9/5 Capterra 4.8 · SourceForge 2.4 · G2 4.5 264 reviews n/a
Free plan
Yes No

Choose Ghost or Keila?

Ghost

Choose Ghost if

  • You want a free tier before you commit
  • You want zero platform transaction fees on paid memberships, only standard Stripe fees apply
  • You want purpose-built for content monetization with native newsletters and subscriptions
  • You work in CMS, not email marketing
Keila

Choose Keila if

  • You want 100% Open Source, offering full control and no vendor lock-in
  • You want strong emphasis on user privacy with customizable tracking options
  • You work in email marketing, not CMS

In-Depth Analysis

Ghost Ghost

Professional publishing platform

Good value

Ghost's pricing is quite generous, especially with the robust free self-hosted option.

Strengths

  • Pro: Zero platform transaction fees on paid memberships, only standard Stripe fees apply
  • Pro: Purpose-built for content monetization with native newsletters and subscriptions
  • Pro: Open source and fully self-hostable with no vendor lock-in
  • Pro: Clean, fast editor that stays out of the way for long-form writing
  • Pro: Strong SEO defaults including structured data, canonical URLs, and sitemaps

Weaknesses

  • Con: Managed Ghost(Pro) pricing scales with member count, which gets expensive at scale
  • Con: Theme customization requires Handlebars knowledge, no drag-and-drop page builder
  • Con: Plugin ecosystem is limited compared to WordPress
  • Con: Self-hosting requires Node.js server management and manual updates
  • Con: No built-in commenting system, requires third-party integration

Key features

Rich editor with dynamic content cards for media, embeds, and interactive elements Built-in email newsletter delivery with custom sending domains Native membership and subscription management with free and paid tiers Stripe-powered payments with 0% platform transaction fees Custom themes via Handlebars engine with hundreds of marketplace options Headless CMS mode with Content and Admin REST APIs

Keila Keila

Open-source email newsletter tool for easy and reliable campaign management.

Good value

Keila's pricing is fair, offering a clear value proposition based on email volume.

Strengths

  • Pro: 100% Open Source, offering full control and no vendor lock-in
  • Pro: Strong emphasis on user privacy with customizable tracking options
  • Pro: Flexible email creation methods to suit different user preferences
  • Pro: Powerful segmentation and personalization capabilities for targeted campaigns
  • Pro: Hosted in the EU, ensuring strict European privacy standards

Weaknesses

  • Con: Zapier integration is currently in private beta, limiting no-code/low-code options for some users
  • Con: Requires self-hosting for full data control, which may require technical expertise
  • Con: Being open-source, community support might be the primary channel for some issues

Key features

Visual Block Editor for email design Markdown and WYSIWYG editor for email content MJML support for custom email layouts Comprehensive email analytics with privacy options Flexible Form Builder with custom fields Bot protection with CAPTCHA and double opt-in

Plans and prices: Ghost vs Keila

Plans and prices of Ghost and Keila, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Ghost
  • Self-Hosted: Free
  • Starter: $18/mo, billed yearly
  • Publisher: $29/mo, billed yearly
  • Business: $199/mo, billed yearly
  • Custom: Custom pricing
ghost.org/pricing read Oct 14, 2026
Keila
  • Keila XS: $8.56/mo, billed monthly
  • Keila S: $17.12/mo, billed monthly
  • Keila M: $34.24/mo, billed monthly
  • Keila L: $68.48/mo, billed monthly
  • Keila XL: $136.96/mo, billed monthly
  • Keila XXL: $273.92/mo, billed yearly
keila.io/pricing read Oct 5, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Ghost pricing and Keila pricing.

Key Takeaways

Ghost

  • Has a free plan

Keila

  • Choose if you want open-source email newsletter tool for easy and reliable campaign management

What the data shows

On the data below, Ghost leads on a free plan. We do not name an overall winner for this pair.

  • Only Ghost has a published user rating (3.9/5 from 264 reviews); Keila has none we can show.
  • Entry prices are not ranked, they are charged on different bases: Ghost $18/mo, billed yearly; Keila $8.56/mo, billed monthly.
  • Only Ghost has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Ghost and Keila compare in 2026?

On the data below, Ghost leads on a free plan. We do not name an overall winner for this pair. Only Ghost has a published user rating (3.9/5 from 264 reviews); Keila has none we can show. Entry prices are not ranked, they are charged on different bases: Ghost $18/mo, billed yearly; Keila $8.56/mo, billed monthly. Only Ghost has a free plan.

What are Ghost and Keila used for?

Ghost: Professional publishing platform. Keila: Open-source email newsletter tool for easy and reliable campaign management.

What does Ghost cost vs Keila?

Ghost's cheapest paid plan is Starter at $18/mo, billed yearly; it also has a free plan. Keila's cheapest paid plan is Keila XS at $8.56/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.

What's the main difference between Ghost and Keila?

Ghost's main strength: zero platform transaction fees on paid memberships, only standard Stripe fees apply. Keila's main strength: 100% Open Source, offering full control and no vendor lock-in.

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