Guru vs Hoppflow: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Guru and Hoppflow side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Guru leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Guru
AI-powered knowledge management for teams
Best for you if:
- • You want a free tier before you commit
Hoppflow
Shared company memory with access controls, cited answers, and approved AI drafts
Best for you if:
- • Companies of 1 to 100 people that want one company memory and human approval over AI agent actions
| At a Glance | Guru | Hoppflow |
|---|---|---|
Starts at | Free plan, paid from $15/user/mo, billed monthly Builder plan | From $99/mo, billed monthly Plus plan |
Category | Knowledge Base Internal Comms | Knowledge Base AI Assistants |
Rating | 4.7/5 G2 4.7 2,323 reviews | n/a |
Free plan | Yes | No |
Choose Guru or Hoppflow?
Choose Guru if
- You want a free tier before you commit
- Budget matters ($15/user/mo, billed monthly vs $99/mo, billed monthly)
Choose Hoppflow if
- Companies of 1 to 100 people that want one company memory and human approval over AI agent actions
In-Depth Analysis
Guru
AI-powered knowledge management for teams
Guru's pricing is fair, offering a generous Free tier for basic needs.
Strengths
- Pro: Knowledge management
- Pro: Browser extension
- Pro: Slack integration
- Pro: AI suggestions
- Pro: Good for teams
Weaknesses
- Con: Per-user pricing
- Con: Can get expensive
- Con: Learning curve
- Con: Search could improve
- Con: Content management overhead
Key features
Hoppflow
Shared company memory with access controls, cited answers, and approved AI drafts
Key features
Plans and prices: Guru vs Hoppflow
| Tool | Plans and prices | Source |
|---|---|---|
| Guru |
| getguru.com/pricing read Oct 4, 2026 |
| Hoppflow |
| hoppflow.com/pricing read Nov 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Guru pricing and Hoppflow pricing.
Key Takeaways
Guru
- Lower entry price: $15/user/mo, billed monthly vs $99/mo, billed monthly
- Has a free plan
Hoppflow
- Worth considering for knowledge base
What the data shows
On the data below, Guru leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- Only Guru has a published user rating (4.7/5 from 2,323 reviews); Hoppflow has none we can show.
- Guru has the lower entry price: $15/user/mo, billed monthly (Builder) against $99/mo, billed monthly (Plus) for Hoppflow.
- Only Guru has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Guru and Hoppflow compare in 2026?
On the data below, Guru leads on lower entry price and a free plan. We do not name an overall winner for this pair. Only Guru has a published user rating (4.7/5 from 2,323 reviews); Hoppflow has none we can show. Guru has the lower entry price: $15/user/mo, billed monthly (Builder) against $99/mo, billed monthly (Plus) for Hoppflow. Only Guru has a free plan.
What are Guru and Hoppflow used for?
Guru: AI-powered knowledge management for teams. Hoppflow: Shared company memory with access controls, cited answers, and approved AI drafts.
What does Guru cost vs Hoppflow?
Guru's cheapest paid plan is Builder at $15/user/mo, billed monthly; it also has a free plan. Hoppflow's cheapest paid plan is Plus at $99/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 8, 2026.
What's the main difference between Guru and Hoppflow?
Guru's main strength: knowledge management. Hoppflow focuses on shared company memory with access controls, cited answers, and approved AI drafts.
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