Hookpost vs Metricool: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Hookpost and Metricool side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Metricool leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Hookpost
Tailor, validate, and schedule posts across social channels from one calendar
Best for you if:
- • Solo creators, small brands and agencies that schedule posts across several social networks, including from an AI assistant
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Hookpost | Metricool |
|---|---|---|
Starts at | From $19/mo, billed monthly Standard plan | Free plan, paid from $25/mo flat, billed monthly Starter plan |
Category | Social Media Management Content Scheduling | Social Media Management Marketing |
Rating | n/a | 4.4/5 G2 4.4 102 reviews |
Free plan | No | Yes |
Watch out for | n/a | Overage fees for exceeding post limits |
Choose Hookpost or Metricool?
Choose Hookpost if
- Solo creators, small brands and agencies that schedule posts across several social networks, including from an AI assistant
- You want tailor, validate, and schedule posts across social channels from one calendar
Choose Metricool if
- You want a free tier before you commit
- You want social media analytics
- You want scheduling included
In-Depth Analysis
Hookpost
Tailor, validate, and schedule posts across social channels from one calendar
At $19/mo for 5 channels and 500 posts, Hookpost's Standard plan is fairly priced for solopreneurs, while the $29/mo Pro plan with 20 channels and team seats offers strong value for small agencies.
Key features
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
The Free tier is generous for individuals or very small operations.
Watch out
Overage fees for exceeding post limits
Strengths
- Pro: Social media analytics
- Pro: Scheduling included
- Pro: Fair pricing
- Pro: Good reporting
- Pro: Multi-platform
Weaknesses
- Con: Limited free tier
- Con: UI could improve
- Con: Some features basic
- Con: API limitations
- Con: Less known
Key features
Plans and prices: Hookpost vs Metricool
| Tool | Plans and prices | Source |
|---|---|---|
| Hookpost |
| hookpost.hookstep.in/pricing read Oct 30, 2026 |
| Metricool |
| metricool.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Hookpost pricing and Metricool pricing.
Key Takeaways
Hookpost
- Choose if you want tailor, validate, and schedule posts across social channels from one calendar
Metricool
- Has a free plan
What the data shows
On the data below, Metricool leads on a free plan. We do not name an overall winner for this pair.
- Only Metricool has a published user rating (4.4/5 from 102 reviews); Hookpost has none we can show.
- Entry prices are not ranked, they are charged on different bases: Hookpost $19/mo, billed monthly; Metricool $25/mo flat, billed monthly.
- Only Metricool has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Hookpost and Metricool compare in 2026?
On the data below, Metricool leads on a free plan. We do not name an overall winner for this pair. Only Metricool has a published user rating (4.4/5 from 102 reviews); Hookpost has none we can show. Entry prices are not ranked, they are charged on different bases: Hookpost $19/mo, billed monthly; Metricool $25/mo flat, billed monthly. Only Metricool has a free plan.
What are Hookpost and Metricool used for?
Hookpost: Tailor, validate, and schedule posts across social channels from one calendar. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform.
What does Hookpost cost vs Metricool?
Hookpost's cheapest paid plan is Standard at $19/mo, billed monthly. Metricool's cheapest paid plan is Starter at $25/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Hookpost and Metricool?
Hookpost focuses on tailor, validate, and schedule posts across social channels from one calendar. Metricool's main strength: social media analytics.