Howuku vs Smartlook: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Howuku and Smartlook side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Howuku
All-in-one website analytics and optimization platform for understanding user behavior.
Best for you if:
- • You want all-in-one solution with a single tracking code
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Best for you if:
- • You want session recordings
| At a Glance | Howuku | Smartlook |
|---|---|---|
Starts at | Free plan, paid from $39/mo, billed monthly Basic Plan plan | Free plan |
Category | Web Analytics Product Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 Capterra 4.7 · Trustpilot 4.3 · G2 4.4 51 reviews | 4.6/5 G2 4.6 874 reviews |
Free plan | Yes | Yes |
Watch out for | Session limits can lead to overage if not monitored. | n/a |
Choose Howuku or Smartlook?
Choose Howuku if
- You want all-in-one solution with a single tracking code
- You want comprehensive features for understanding user behavior and optimizing conversions
Choose Smartlook if
- You want session recordings
- You want good analytics
In-Depth Analysis
Howuku
All-in-one website analytics and optimization platform for understanding user behavior.
Howuku's pricing is fair, especially for its comprehensive feature set.
Watch out
Session limits can lead to overage if not monitored.
Strengths
- Pro: All-in-one solution with a single tracking code.
- Pro: Comprehensive features for understanding user behavior and optimizing conversions.
- Pro: Easy to install and integrate with other tools.
- Pro: Does not slow down website performance.
- Pro: Offers a 14-day free trial without credit card.
Weaknesses
- Con: Does not support mobile app tracking.
- Con: No free tier available, only a trial for paid plans.
Key features
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Smartlook was discontinued for new customers on May 31, 2026.
Strengths
- Pro: Session recordings
- Pro: Good analytics
- Pro: Mobile support
- Pro: Fair pricing
- Pro: Active development
Weaknesses
- Con: Privacy concerns
- Con: Storage limits
- Con: Better alternatives exist
- Con: Learning curve
- Con: Feature gaps
Key features
Plans and prices: Howuku vs Smartlook
| Tool | Plans and prices | Source |
|---|---|---|
| Howuku |
| howuku.com/pricing read Sep 29, 2026 |
| Smartlook | No plan prices on file | smartlook.com read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Howuku pricing and Smartlook pricing.
Key Takeaways
Howuku
- Choose if you want all-in-one website analytics and optimization platform for understanding user behavior
Smartlook
- Choose if you want session replay, no longer sold: shuts down September 30, 2027
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 51 reviews for Howuku, 4.6/5 from 874 reviews for Smartlook).
- Howuku starts at $39/mo, billed monthly; Smartlook has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Howuku and Smartlook compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 51 reviews for Howuku, 4.6/5 from 874 reviews for Smartlook). Howuku starts at $39/mo, billed monthly; Smartlook has no public paid plan price on file. Both have a free plan.
What are Howuku and Smartlook used for?
Howuku: All-in-one website analytics and optimization platform for understanding user behavior. Smartlook: Session replay, no longer sold: shuts down September 30, 2027.
What does Howuku cost vs Smartlook?
Howuku's cheapest paid plan is Basic Plan at $39/mo, billed monthly; it also has a free plan. Smartlook has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between Howuku and Smartlook?
Howuku's main strength: all-in-one solution with a single tracking code. Smartlook's main strength: session recordings.