Hubilo vs ON24: Which is Better in 2026?
Choosing between Hubilo and ON24 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hubilo wins this matchup. HubSpot is our overall Marketing Automation pick. HubSpot is our free Marketing Automation pick. Pick ON24 if you need webinar.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Hubilo
Virtual and hybrid event platform
Best for you if:
- • You want comprehensive engagement tools that drive attendee interaction
ON24
Turn digital engagement into pipeline with AI-powered events
Best for you if:
- • You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
| At a Glance | Hubilo | ON24 |
|---|---|---|
Starts at | Custom | Custom |
Category | Event Platforms Marketing Automation | Webinar Marketing Automation |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 597 reviews | 4.3/5 G2 4.3 · TrustRadius 4.2 · Capterra 4.3 1,904 reviews |
Free plan | No | No |
Watch out for | Potential overage fees for attendees. | Virtual events add-on suggests extra cost for this feature. |
Choose Hubilo or ON24?
Choose Hubilo if
- You want comprehensive engagement tools that drive attendee interaction
- You want strong sponsor and exhibitor monetization features
- You work in event platforms, not webinar
Choose ON24 if
- You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- You want AI engine repurposes single events into multi-channel content campaigns
- You work in webinar, not event platforms
In-Depth Analysis
Hubilo
Virtual and hybrid event platform
This custom model allows for tailored solutions but lacks transparency for those with more modest budgets.
Watch out
Potential overage fees for attendees.
Strengths
- Pro: Comprehensive engagement tools that drive attendee interaction
- Pro: Strong sponsor and exhibitor monetization features
- Pro: Supports virtual, hybrid, and in-person event formats
- Pro: AI networking matchmaking improves attendee connections
- Pro: Robust analytics for measuring event ROI
Weaknesses
- Con: Enterprise pricing starting around $10,000/year is prohibitive for small organizations
- Con: No transparent public pricing available
- Con: Steep learning curve for first-time event organizers
- Con: Limited customization without higher-tier plans
- Con: Primarily suited for large events rather than small meetings
Key features
ON24
Turn digital engagement into pipeline with AI-powered events
However, the comprehensive feature sets across Essentials, Standard, and Advanced tiers suggest it's geared towards larger enterprises with significant budgets, likely making it an expensive option for SMBs.
Watch out
Virtual events add-on suggests extra cost for this feature.
Strengths
- Pro: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- Pro: AI engine repurposes single events into multi-channel content campaigns
- Pro: Deep first-party data capture without relying on third-party cookies
- Pro: Strong enterprise integrations with Salesforce, Marketo, and HubSpot
- Pro: Proven ROI, customers report up to 12X pipeline return in 6 months
Weaknesses
- Con: No publicly listed pricing, requires sales consultation
- Con: Primarily designed for enterprise B2B, overkill for small teams
- Con: Learning curve for setting up advanced personalization and analytics
- Con: Event customization options can feel rigid compared to newer platforms
Key features
Key Takeaways
Hubilo
- Higher user rating: 4.6/5 vs 4.3/5
- Our pick for this comparison
ON24
- Larger review base (1,904 reviews)
- Better fit for webinar
The Bottom Line
Hubilo wins this matchup. HubSpot is our overall Marketing Automation pick. HubSpot is our free Marketing Automation pick.
Frequently Asked Questions
Is Hubilo or ON24 better in 2026?
Hubilo wins this matchup. HubSpot is our overall Marketing Automation pick. HubSpot is our free Marketing Automation pick. Pick Hubilo for event platforms workflows (main strength: comprehensive engagement tools that drive attendee interaction). Pick ON24 for webinar workflows (main strength: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews).
What are Hubilo and ON24 used for?
Hubilo: Virtual and hybrid event platform. ON24: Turn digital engagement into pipeline with AI-powered events.
What does Hubilo cost vs ON24?
Hubilo pricing is on their site. ON24 pricing is on their site.
What's the main difference between Hubilo and ON24?
Hubilo's main strength: comprehensive engagement tools that drive attendee interaction. ON24's main strength: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews.