HubSpot Marketing vs Mautic: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot Marketing and Mautic side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot Marketing leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want complete inbound marketing platform
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You want open-source nature provides no vendor lock-in and true data sovereignty
| At a Glance | HubSpot Marketing | Mautic |
|---|---|---|
Starts at | Free plan, paid from $20/seat/mo, billed monthly Starter plan | From $267.30/mo, billed monthly Mautic Essential plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.4/5 G2 4.4 · SourceForge 4.6 14,991 reviews | 4.6/5 G2 4.6 · Capterra 4.5 24 reviews |
Free plan | No | No |
Watch out for | Onboarding fees for higher tiers | n/a |
Choose HubSpot Marketing or Mautic?
Choose HubSpot Marketing if
- You want complete inbound marketing platform
- You want excellent CRM integration
- Budget matters ($20/seat/mo, billed monthly vs $267.30/mo, billed monthly)
Choose Mautic if
- You want open-source nature provides no vendor lock-in and true data sovereignty
- You want highly customizable and extendable through plugins and API
In-Depth Analysis
HubSpot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Onboarding fees for higher tiers
Strengths
- Pro: Complete inbound marketing platform
- Pro: Excellent CRM integration
- Pro: Powerful marketing automation
- Pro: Great for content marketing
- Pro: Comprehensive analytics
Weaknesses
- Con: Very expensive, with paid tiers starting at a high price point
- Con: Steep learning curve
- Con: Contracts are inflexible
- Con: Can be overkill for small businesses
- Con: Some features feel basic individually
Key features
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.
Strengths
- Pro: Open-source nature provides no vendor lock-in and true data sovereignty.
- Pro: Highly customizable and extendable through plugins and API.
- Pro: Unlimited users with role access control at no extra cost.
- Pro: Strong focus on data privacy and compliance.
- Pro: Vibrant community support and resources.
Weaknesses
- Con: Self-hosting requires technical expertise for setup and maintenance.
- Con: May require reliance on third-party partners for managed hosting or advanced support.
- Con: The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Plans and prices: HubSpot Marketing vs Mautic
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot Marketing |
| hubspot.com/products/marketing read Nov 1, 2026 |
| Mautic |
| mautic.org/pricing read Oct 22, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot Marketing pricing and Mautic pricing.
Key Takeaways
HubSpot Marketing
- Lower entry price: $20/seat/mo, billed monthly vs $267.30/mo, billed monthly
- Has a free plan
Mautic
- Choose if you want the world's largest open-source marketing automation platform for true data sovereignty
What the data shows
On the data below, HubSpot Marketing leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.6/5 from 24 reviews for Mautic).
- HubSpot Marketing has the lower entry price: $20/seat/mo, billed monthly (Starter) against $267.30/mo, billed monthly (Mautic Essential) for Mautic.
- Only HubSpot Marketing has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
HubSpot Marketing Reviews
Almost all of a marketer’s tasks are in one window, whereas before you had to check campaign results in different windows, today you can save a lot of time on analysis.
Frequently Asked Questions
How do HubSpot Marketing and Mautic compare in 2026?
On the data below, HubSpot Marketing leads on lower entry price and a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.6/5 from 24 reviews for Mautic). HubSpot Marketing has the lower entry price: $20/seat/mo, billed monthly (Starter) against $267.30/mo, billed monthly (Mautic Essential) for Mautic. Only HubSpot Marketing has a free plan.
What are HubSpot Marketing and Mautic used for?
HubSpot Marketing: Marketing automation by HubSpot. Mautic: The world's largest open-source marketing automation platform for true data sovereignty.
What does HubSpot Marketing cost vs Mautic?
HubSpot Marketing's cheapest paid plan is Starter at $20/seat/mo, billed monthly. Mautic's cheapest paid plan is Mautic Essential at $267.30/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between HubSpot Marketing and Mautic?
HubSpot Marketing's main strength: complete inbound marketing platform. Mautic's main strength: open-source nature provides no vendor lock-in and true data sovereignty.