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HubSpot vs ListEngage: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot and ListEngage side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, HubSpot leads on a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 19,150 user reviews compared Pricing checked Oct 15, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

HubSpot

CRM platform for scaling businesses

Best for you if:

  • • You want a free tier before you commit

ListEngage

Salesforce Full Stack Partner specializing in AI, Data, and Marketing Cloud solutions.

Best for you if:

  • • You want salesforce-exclusive full-stack partner with deep expertise across clouds
At a glance: HubSpot vs ListEngage
At a Glance
HubSpot HubSpot
ListEngage ListEngage
Starts at
Free plan, paid from $20/seat/mo, billed monthly Starter (CRM Suite) plan
Not published
Category
CRM Workflow Automation
Marketing Automation CRM
Rating
3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews n/a
Free plan
Yes No
Watch out for
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. n/a

Choose HubSpot or ListEngage?

HubSpot

Choose HubSpot if

  • You want a free tier before you commit
  • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
  • You want unified platform eliminates data silos between marketing, sales, and service teams
  • You work in CRM, not marketing automation
ListEngage

Choose ListEngage if

  • You want salesforce-exclusive full-stack partner with deep expertise across clouds
  • You want strong focus on AI and data-driven personalization
  • You work in marketing automation, not CRM

In-Depth Analysis

HubSpot HubSpot

CRM platform for scaling businesses

Fair value

HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.

Watch out

Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.

Strengths

  • Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
  • Pro: Unified platform eliminates data silos between marketing, sales, and service teams
  • Pro: Intuitive interface with short learning curve compared to Salesforce
  • Pro: Extensive integration marketplace and open API for custom connections
  • Pro: HubSpot Academy provides free certifications and high-quality training content

Weaknesses

  • Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
  • Con: Marketing contacts model means you pay more as your database grows
  • Con: CMS is less flexible than WordPress for heavily customized websites
  • Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
  • Con: Contract terms require annual commitment; no monthly billing on higher tiers

Key features

Free CRM with contact management, deal tracking, and company records Marketing Hub with email campaigns, landing pages, forms, and ad management Sales Hub with pipeline management, sequences, quotes, and meeting scheduling Service Hub with ticketing, knowledge base, live chat, and customer feedback Content Hub for website building with drag-and-drop editor and SEO tools Operations Hub for data sync, workflow automation, and data quality tools

ListEngage ListEngage

Salesforce Full Stack Partner specializing in AI, Data, and Marketing Cloud solutions.

Strengths

  • Pro: Salesforce-exclusive full-stack partner with deep expertise across clouds
  • Pro: Strong focus on AI and data-driven personalization
  • Pro: Proven track record since 2003 with 3000+ customers
  • Pro: Dedicated Innovation Lab for continuous development of new tools and integrations
  • Pro: Certified and accredited professionals ensuring high-quality service

Weaknesses

  • Con: No explicit mention of pricing models or transparency
  • Con: Specific details on the 'TCS Acquisition' and its impact are not fully elaborated

Key features

AI Advisory & Coaching for customer engagement and workflow optimization Marketing Cloud expertise across all versions and specializations (e.g., Agentforce Marketing, Personalization) Salesforce CRM implementation, optimization, and integration Data 360 implementation, optimization, and scaling for operational efficiency Innovation Lab for developing new AI integrations and automation Custom Agentforce actions for enhanced human-agent interactions

Plans and prices: HubSpot vs ListEngage

Plans and prices of HubSpot and ListEngage, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
HubSpot
  • Free: Free
  • Starter (CRM Suite): $20/seat/mo, billed monthly
  • Professional (Smart CRM seat): $50/seat/mo, billed monthly
  • Enterprise (Smart CRM seat): Custom pricing
  • Marketing Hub Professional: $890/mo, billed monthly
  • Marketing Hub Enterprise: Custom pricing
hubspot.com/pricing read Oct 15, 2026
ListEngage No plan prices on file listengage.com

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot pricing and ListEngage pricing.

Key Takeaways

HubSpot

  • Has a free plan

ListEngage

  • Choose if you want salesforce Full Stack Partner specializing in AI, Data, and Marketing Cloud solutions

What the data shows

On the data below, HubSpot leads on a free plan. We do not name an overall winner for this pair.

  • Only HubSpot has a published user rating (3.9/5 from 19,150 reviews); ListEngage has none we can show.
  • HubSpot starts at $20/seat/mo, billed monthly; ListEngage has no public paid plan price on file.
  • Only HubSpot has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do HubSpot and ListEngage compare in 2026?

On the data below, HubSpot leads on a free plan. We do not name an overall winner for this pair. Only HubSpot has a published user rating (3.9/5 from 19,150 reviews); ListEngage has none we can show. HubSpot starts at $20/seat/mo, billed monthly; ListEngage has no public paid plan price on file. Only HubSpot has a free plan.

What are HubSpot and ListEngage used for?

HubSpot: CRM platform for scaling businesses. ListEngage: Salesforce Full Stack Partner specializing in AI, Data, and Marketing Cloud solutions.

What does HubSpot cost vs ListEngage?

HubSpot's cheapest paid plan is Starter (CRM Suite) at $20/seat/mo, billed monthly; it also has a free plan. ListEngage has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.

What's the main difference between HubSpot and ListEngage?

HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost. ListEngage's main strength: salesforce-exclusive full-stack partner with deep expertise across clouds.

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