HubSpot vs ManyChat: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot and ManyChat side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot leads on lower entry price; ManyChat leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
ManyChat
Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email
Best for you if:
- • You want a free tier before you commit
| At a Glance | HubSpot | ManyChat |
|---|---|---|
Starts at | Free plan, paid from $7/mo, billed monthly Starter plan | Free plan, paid from $15/mo, billed monthly Pro plan |
Category | CRM Workflow Automation | Marketing Automation Chatbots |
Rating | 3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews | 4.5/5 G2 4.5 165 reviews |
Free plan | No | Yes |
Watch out for | Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. | n/a |
Choose HubSpot or ManyChat?
Choose HubSpot if
- You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- You want unified platform eliminates data silos between marketing, sales, and service teams
- Budget matters ($7/mo, billed monthly vs $15/mo, billed monthly)
- You work in CRM, not marketing automation
Choose ManyChat if
- You want a free tier before you commit
- You want best for messenger marketing
- You want good automation
- You work in marketing automation, not CRM
In-Depth Analysis
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Pro: Unified platform eliminates data silos between marketing, sales, and service teams
- Pro: Intuitive interface with short learning curve compared to Salesforce
- Pro: Extensive integration marketplace and open API for custom connections
- Pro: HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- Con: Marketing contacts model means you pay more as your database grows
- Con: CMS is less flexible than WordPress for heavily customized websites
- Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- Con: Contract terms require annual commitment; no monthly billing on higher tiers
Key features
ManyChat
Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email
ManyChat's pricing is quite generous, especially with its robust Free tier and affordable Pro plan at $15/month.
Strengths
- Pro: Best for messenger marketing
- Pro: Good automation
- Pro: Instagram DMs
- Pro: Easy flow builder
- Pro: Fair pricing
Weaknesses
- Con: Platform dependent
- Con: Meta policy changes risk
- Con: Learning curve
- Con: Can feel spammy
- Con: Limited email features
Key features
Plans and prices: HubSpot vs ManyChat
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot |
| hubspot.com/pricing read Nov 2, 2026 |
| ManyChat |
| manychat.com read Oct 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot pricing and ManyChat pricing.
Key Takeaways
HubSpot
- Lower entry price: $7/mo, billed monthly vs $15/mo, billed monthly
ManyChat
- Higher user rating: 4.5/5 vs 3.9/5
What the data shows
On the data below, HubSpot leads on lower entry price; ManyChat leads on higher user rating. We do not name an overall winner for this pair.
- ManyChat has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.5/5 from 165 reviews for ManyChat).
- HubSpot has the lower entry price: $7/mo, billed monthly (Starter) against $15/mo, billed monthly (Pro) for ManyChat.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do HubSpot and ManyChat compare in 2026?
On the data below, HubSpot leads on lower entry price; ManyChat leads on higher user rating. We do not name an overall winner for this pair. ManyChat has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.5/5 from 165 reviews for ManyChat). HubSpot has the lower entry price: $7/mo, billed monthly (Starter) against $15/mo, billed monthly (Pro) for ManyChat. Both have a free plan.
What are HubSpot and ManyChat used for?
HubSpot: CRM platform for scaling businesses. ManyChat: Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email.
What does HubSpot cost vs ManyChat?
HubSpot's cheapest paid plan is Starter at $7/mo, billed monthly. ManyChat's cheapest paid plan is Pro at $15/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between HubSpot and ManyChat?
HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost. ManyChat's main strength: best for messenger marketing.